What is the Financial Impact of Restaurant Review Sites?

Written on February 9, 2015 at 1:56 pm, by

Over the past few years, many restaurant owners I have met with have been very skeptical of review sites such as Yelp or TripAdvisor.  They contended that the reviews are false, misleading or competitors just writing bad reviews about them. In some cases they claim that Yelp was misleading in its representation of reviews. Recently […]

Is your Restaurant Leaving Money On The Table?

Written on January 26, 2015 at 8:08 pm, by

Restaurant Margins are tight, we all know that. Rising food cost, minimum wage increases, and competitive pressures make a day to day impact. It’s a tough business, every penny counts, but are you getting every penny your restaurant is earning? I’m sure your distributor is passing along all of the allowances that they get from […]

Developing an Effective Restaurant Marketing Plan for 2015.

Written on January 3, 2015 at 2:44 pm, by

As we start a new year it is important to take a step back and look at how you did last year.  Was it a good year filled with great things that will lead you into 2015? Was your restaurant marketing plan effective? Many restaurants owners I meet with are just too busy to take […]

2015 Vision for Restaurants. Seven Steps to Meet your Business Goals.

Written on November 5, 2014 at 3:52 pm, by

November is upon us and the holiday planning is set in place for most restaurants. Gift card promotions in place and holiday parties are booked. Fortunately gasoline prices are dropping which will free up discretionary spending. The challenge is to drive traffic into your restaurant and away from the big box stores. Promotions on social […]

Does your restaurant have a strategy to build customer traffic?

Written on June 4, 2014 at 1:05 pm, by

Where has the customer traffic gone? In recent meetings with clients, the focus has really shifted on how do we build customer traffic counts.  The NRA data confirms that customer traffic counts have been declining steadily for several years. Restaurant sales have shown minor increases largely due to price increases. The question still remains the […]

Would 4% Points Make a Difference To Your Restaurants Bottom Line?

Written on May 3, 2014 at 4:41 pm, by

With food costs rising every week are your restaurants profits taking a hit? Almost every day there is something in the news about the price of something going up. Beef, pork, dairy, and coffee are all going up. As a restaurant owner, what is your strategy to handling these increases? Some chains will be raising […]