8 Tactics for Effective Restaurant Marketing

Written on February 8, 2018 at 10:55 pm, by

If you’d like to succeed in the restaurant industry, a top-notch restaurant marketing mix is essential. Your marketing mix, or the set of tactics you use to promote your restaurant, should be built around product, price, place, and promotion or the 4 Ps of marketing. Schedule a Free Marketing Assessment Here at CORE Restaurant Marketing, […]

Customer Acquisition vs. Customer Retention: What is More Profitable for Your Restaurant?

Written on February 1, 2018 at 10:09 am, by

If increasing the profitability of your restaurant is one of your goals for 2018, you should make customer retention a top priority.While acquiring new customers is important, retaining existing ones is even more essential for a successful restaurant operation. Retaining Customers is Cheaper Than Acquiring New Ones Retaining customers is cheaper than acquiring new ones. […]

Does Your Restaurant Have a Menu Marketing Strategy?

Written on January 16, 2018 at 8:47 pm, by

A new year, a new start. Many restaurants view this as an opportunity to start fresh with a new menu. Last year is over and it was a tough one for many restaurants. Many major chains went through buyouts, many restaurants closed. The brave that made it were concerned much of the year. Time for […]

Marketing Budgets for Restaurants

Written on December 28, 2017 at 1:30 pm, by

Does your restaurant establish a marketing budget? As we head into the new year, it gives us a time to set up a new perspective for what we want to accomplish in 2018. Many things have changed in the restaurant industry over the past year. Now is your time to step back and develop your […]

Maximizing Your Holiday Restaurant Marketing

Written on December 1, 2017 at 6:01 pm, by

Growing your sales with effective restaurant marketing strategies As we enter the busiest season of the restaurant year, it is important to refresh your teams on the importance of these months and the impact it can have on your business for the following year. Spend some time on these topics and have a great holiday […]

5 Steps to Improve Server Productivity in Your Restaurant

Written on October 23, 2017 at 11:38 am, by

With the holidays fast approaching, it is important to assess your restaurant marketing plans for success this season. Your plans may include new menu items, community involvement programs, increasing catering sales, advertising and many more. One area of importance that is often neglected is the role your servers play in the guest experience. No matter […]

What Impacts the Profitability of Your Restaurant

Written on July 27, 2017 at 3:02 pm, by

Are Your Employees Hurting Your Profits? We all agree there are many moving parts that impact the profitability of a restaurant, one of the key ingredients that is often overlooked are your employees. If you think about it, they are more than just servers and cooks. Every action they take has an impact on your […]

Where Have Your Restaurant Customers Gone?

Written on July 6, 2017 at 11:26 am, by

2017 has been a difficult year for many restaurants. The restaurant industry continues to change in many ways driven by the choices customers have. Many of the choices are facilitated by technology and the options it offers us to make decisions. Let’s take a closer look at just two ways in which technology has impacted […]

Restaurant Leadership…. Do You Have It?

Written on December 17, 2016 at 2:46 pm, by

Restaurant leadership is like being the head coach of a professional football team. Depending on your business, you team may be large or it could be a small handful of players. Either way, it takes a leader to get all the parts functioning independently and producing a product as a team. Think of the football team. You have the […]

Can a Restaurant Coach Help Your Business?

Written on December 11, 2016 at 7:44 pm, by

Most restaurant owners are faced with problems every week. There are a lot of balls juggling in the air every day. Some are handled flawlessly; some balls are dropped. The question remains how can you become a better juggler. The best jugglers practice a lot and have coaches to help them perfect their act. If […]

Is Sports Marketing Good for Restaurants?

Written on October 10, 2016 at 12:28 am, by

Football season is in full swing with High School, College and NFL Football every weekend. Does this help or hurt your restaurant? Yesterday, I went to a college football game that had over 100,000 people at the game. The tailgate lot was full, the concession stands were busy, and people were having fun. It was […]

What Is Your Restaurant’s Reputation? Oh The Places You’ll Go!

Written on June 7, 2016 at 4:52 pm, by

No, this is not a blog about the Dr. Seuss book, but it is a story about places you might wind up at. Learn about how digital maps can impact your restaurant’s reputation. As a Restaurant Coach, I often use Google Maps when I travel. In many areas, I am not familiar with the towns and […]

Where are my restaurant customers?

Written on January 20, 2016 at 3:14 pm, by

The year has come to a close and the industry sources show that the final quarter of 2015 had the worst traffic growth since the first quarter of 2014. Where have the my restaurant customers gone? Some specific markets are doing well such as California but others have experienced significant declines. Industry sources site such […]

What is the Financial Impact of Restaurant Review Sites?

Written on February 9, 2015 at 1:56 pm, by

Over the past few years, many restaurant owners I have met with have been very skeptical of review sites such as Yelp or TripAdvisor.  They contended that the reviews are false, misleading or competitors just writing bad reviews about them. In some cases they claim that Yelp was misleading in its representation of reviews. Recently […]

Is your Restaurant Leaving Money On The Table?

Written on January 26, 2015 at 8:08 pm, by

Restaurant Margins are tight, we all know that. Rising food cost, minimum wage increases, and competitive pressures make a day to day impact. It’s a tough business, every penny counts, but are you getting every penny your restaurant is earning? I’m sure your distributor is passing along all of the allowances that they get from […]