Restaurant Leadership…. Do You Have It?

Written on December 17, 2016 at 2:46 pm, by

Restaurant leadership is like being the head coach of a professional football team. Depending on your business, you team may be large or it could be a small handful of players. Either way, it takes a leader to get all the parts functioning independently and producing a product as a team. Think of the football team. You have the […]

Can a Restaurant Coach Help Your Business?

Written on December 11, 2016 at 7:44 pm, by

Most restaurant owners are faced with problems every week. There are a lot of balls juggling in the air every day. Some are handled flawlessly; some balls are dropped. The question remains how can you become a better juggler. The best jugglers practice a lot and have coaches to help them perfect their act. If […]

What is the Financial Impact of Restaurant Review Sites?

Written on February 9, 2015 at 1:56 pm, by

Over the past few years, many restaurant owners I have met with have been very skeptical of review sites such as Yelp or TripAdvisor.  They contended that the reviews are false, misleading or competitors just writing bad reviews about them. In some cases they claim that Yelp was misleading in its representation of reviews. Recently […]

Is your Restaurant Leaving Money On The Table?

Written on January 26, 2015 at 8:08 pm, by

Restaurant Margins are tight, we all know that. Rising food cost, minimum wage increases, and competitive pressures make a day to day impact. It’s a tough business, every penny counts, but are you getting every penny your restaurant is earning? I’m sure your distributor is passing along all of the allowances that they get from […]

Developing an Effective Restaurant Marketing Plan for 2015.

Written on January 3, 2015 at 2:44 pm, by

As we start a new year it is important to take a step back and look at how you did last year.  Was it a good year filled with great things that will lead you into 2015? Was your restaurant marketing plan effective? Many restaurants owners I meet with are just too busy to take […]

2015 Vision for Restaurants. Seven Steps to Meet your Business Goals.

Written on November 5, 2014 at 3:52 pm, by

November is upon us and the holiday planning is set in place for most restaurants. Gift card promotions in place and holiday parties are booked. Fortunately gasoline prices are dropping which will free up discretionary spending. The challenge is to drive traffic into your restaurant and away from the big box stores. Promotions on social […]

Does your restaurant have a strategy to build customer traffic?

Written on June 4, 2014 at 1:05 pm, by

Where has the customer traffic gone? In recent meetings with clients, the focus has really shifted on how do we build customer traffic counts.  The NRA data confirms that customer traffic counts have been declining steadily for several years. Restaurant sales have shown minor increases largely due to price increases. The question still remains the […]

Would 4% Points Make a Difference To Your Restaurants Bottom Line?

Written on May 3, 2014 at 4:41 pm, by

With food costs rising every week are your restaurants profits taking a hit? Almost every day there is something in the news about the price of something going up. Beef, pork, dairy, and coffee are all going up. As a restaurant owner, what is your strategy to handling these increases? Some chains will be raising […]

What Does Brand Reputation Mean?

Written on April 22, 2014 at 5:05 pm, by

Recently I came across a study that was done by Deloitte consulting on loyalty within the restaurant industry.  It is a very good analysis of loyalty in the industry, but another fact caught my attention. The study looked at driving factors of why consumers go to restaurants. There are many factors that drive our decisions […]

Are Your Restaurant Marketing Programs an Expense or Revenue Generator?

Written on March 4, 2014 at 1:40 pm, by

How do restaurant operators look at the cost of marketing? The NRA’s guidelines for restaurant marketing says that restaurants should allocate anywhere between two and four percent on restaurant marketing.  Do restaurant owners follow this model when budgeting for their business?  Like many families, the budget sometimes goes out the window when juggling expenses.  The […]

Are First Time Guest Part of Your Restaurant Marketing Strategy?

Written on February 22, 2014 at 3:33 pm, by

Understanding the lifetime value of your customer is important part of restaurant marketing. What is a customer worth to you? 2014 is off to a crazy start. A recent article on Fox Business News cited that the winter weather has impacted small business by as much as 13% in the first two months of the […]

Can Yelp Restaurant Reviews Be Accurate?

Written on February 18, 2014 at 9:05 pm, by

Is reputation management part of your restaurant marketing strategy? Recently, I was on an extensive road trip for the better part of the past month. Many nights in hotels and most of my meals in restaurants. Ah the glamour of business travel! One thing I have seen in most markets that I visit is that […]

5 Steps to Consider In Your Restaurant Business Plan For 2014

Written on December 30, 2013 at 9:59 pm, by

2013 is done! 2014 is here…. Now what will you do? At the beginning of every year it’s always good to take a step back and see what worked and what did not work over the past year in your restaurant. Here are four quick easy categories to help you figure out your restaurant business […]

Restaurant Traffic Growing or Declining in 2013?

Written on December 20, 2013 at 6:57 pm, by

Recently, several casual dining restaurant chains have announced that they are “exploring options” or slowing their growth pattern for additional stores.  The reasons they site are declining customer restaurant traffic and the resulting impact on quarterly profits. What’s going on with this trend and how does the restaurant owner react so that he does not […]

Restaurant Marketing Plans for 2014.

Written on November 23, 2013 at 3:12 pm, by

I know, I know…. You are just preparing for the busy holiday season and planning for 2014 is the last thing on your mind. Unfortunately we all know that time goes so fast and January of 2014 will be here in no time. Do you want to come out of the gate fast, or start […]