Developing a Plan For Restaurant Success

Written on May 20, 2017 at 11:47 am, by

Day in a day out you work at your passion of building your restaurant business. You have a vision and a dream of what success is like etched in your mind. You work hard every day to make it happen. Then you wake up and look around you. Reality sets in, you are running from […]

Restaurant Leadership…. Do You Have It?

Written on December 17, 2016 at 2:46 pm, by

Restaurant leadership is like being the head coach of a professional football team. Depending on your business, you team may be large or it could be a small handful of players. Either way, it takes a leader to get all the parts functioning independently and producing a product as a team. Think of the football team. You have the […]

What Is Your Restaurant’s Reputation? Oh The Places You’ll Go!

Written on June 7, 2016 at 4:52 pm, by

No, this is not a blog about the Dr. Seuss book, but it is a story about places you might wind up at. Learn about how digital maps can impact your restaurant’s reputation. As a Restaurant Coach, I often use Google Maps when I travel. In many areas, I am not familiar with the towns and […]

What is the Financial Impact of Restaurant Review Sites?

Written on February 9, 2015 at 1:56 pm, by

Over the past few years, many restaurant owners I have met with have been very skeptical of review sites such as Yelp or TripAdvisor.  They contended that the reviews are false, misleading or competitors just writing bad reviews about them. In some cases they claim that Yelp was misleading in its representation of reviews. Recently […]

Is your Restaurant Leaving Money On The Table?

Written on January 26, 2015 at 8:08 pm, by

Restaurant Margins are tight, we all know that. Rising food cost, minimum wage increases, and competitive pressures make a day to day impact. It’s a tough business, every penny counts, but are you getting every penny your restaurant is earning? I’m sure your distributor is passing along all of the allowances that they get from […]

Developing an Effective Restaurant Marketing Plan for 2015.

Written on January 3, 2015 at 2:44 pm, by

As we start a new year it is important to take a step back and look at how you did last year.  Was it a good year filled with great things that will lead you into 2015? Was your restaurant marketing plan effective? Many restaurants owners I meet with are just too busy to take […]

2015 Vision for Restaurants. Seven Steps to Meet your Business Goals.

Written on November 5, 2014 at 3:52 pm, by

November is upon us and the holiday planning is set in place for most restaurants. Gift card promotions in place and holiday parties are booked. Fortunately gasoline prices are dropping which will free up discretionary spending. The challenge is to drive traffic into your restaurant and away from the big box stores. Promotions on social […]

Are You Spending Too Much on Restaurant Marketing?

Written on October 14, 2014 at 1:13 pm, by

Over the past few weeks I have visited with many restaurant owners to discuss what their restaurant marketing programs are and the results they are getting. Some are doing great while others need help in building the business with effective marketing programs. Throughout my conversations, it became apparent that many restaurants are overspending on programs. […]

Does Your Website Make Your Restaurant Money?

Written on August 25, 2014 at 8:51 pm, by

When was the last time your restaurant’s website made you money? The majority of restaurant websites that I take a look at are not really helping restaurant owners increase revenue. Yes, a website is designed to create awareness and promote a professional image, but it can also drive new traffic and create new revenue streams for […]

Finding The Time To Do Everything In Your Restaurant

Written on May 12, 2014 at 9:32 pm, by

Every week I speak with restaurant owners in many parts of the country. In each conversation, they tell me of their concerns in running their restaurant business. In each of these conversations they all expressed many of the same concerns and they revolve around these five issues: Growing sales and reducing cost. Rising food cost […]

Would 4% Points Make a Difference To Your Restaurants Bottom Line?

Written on May 3, 2014 at 4:41 pm, by

With food costs rising every week are your restaurants profits taking a hit? Almost every day there is something in the news about the price of something going up. Beef, pork, dairy, and coffee are all going up. As a restaurant owner, what is your strategy to handling these increases? Some chains will be raising […]

What Does Brand Reputation Mean?

Written on April 22, 2014 at 5:05 pm, by

Recently I came across a study that was done by Deloitte consulting on loyalty within the restaurant industry.  It is a very good analysis of loyalty in the industry, but another fact caught my attention. The study looked at driving factors of why consumers go to restaurants. There are many factors that drive our decisions […]

Are Your Restaurant Marketing Programs an Expense or Revenue Generator?

Written on March 4, 2014 at 1:40 pm, by

How do restaurant operators look at the cost of marketing? The NRA’s guidelines for restaurant marketing says that restaurants should allocate anywhere between two and four percent on restaurant marketing.  Do restaurant owners follow this model when budgeting for their business?  Like many families, the budget sometimes goes out the window when juggling expenses.  The […]

Are First Time Guest Part of Your Restaurant Marketing Strategy?

Written on February 22, 2014 at 3:33 pm, by

Understanding the lifetime value of your customer is important part of restaurant marketing. What is a customer worth to you? 2014 is off to a crazy start. A recent article on Fox Business News cited that the winter weather has impacted small business by as much as 13% in the first two months of the […]

Can Yelp Restaurant Reviews Be Accurate?

Written on February 18, 2014 at 9:05 pm, by

Is reputation management part of your restaurant marketing strategy? Recently, I was on an extensive road trip for the better part of the past month. Many nights in hotels and most of my meals in restaurants. Ah the glamour of business travel! One thing I have seen in most markets that I visit is that […]