2015 Vision for Restaurants. Seven Steps to Meet your Business Goals.

Written on November 5, 2014 at 3:52 pm, by

November is upon us and the holiday planning is set in place for most restaurants. Gift card promotions in place and holiday parties are booked. Fortunately gasoline prices are dropping which will free up discretionary spending. The challenge is to drive traffic into your restaurant and away from the big box stores. Promotions on social […]

Are You Spending Too Much on Restaurant Marketing?

Written on October 14, 2014 at 1:13 pm, by

Over the past few weeks I have visited with many restaurant owners to discuss what their restaurant marketing programs are and the results they are getting. Some are doing great while others need help in building the business with effective marketing programs. Throughout my conversations, it became apparent that many restaurants are overspending on programs. […]

Does Your Website Make Your Restaurant Money?

Written on August 25, 2014 at 8:51 pm, by

When was the last time your restaurant’s website made you money? The majority of restaurant websites that I take a look at are not really helping restaurant owners increase revenue. Yes, a website is designed to create awareness and promote a professional image, but it can also drive new traffic and create new revenue streams for […]

Does your restaurant have a strategy to build customer traffic?

Written on June 4, 2014 at 1:05 pm, by

Where has the customer traffic gone? In recent meetings with clients, the focus has really shifted on how do we build customer traffic counts.  The NRA data confirms that customer traffic counts have been declining steadily for several years. Restaurant sales have shown minor increases largely due to price increases. The question still remains the […]

Restaurants Have the Power to Change Lives!

Written on May 26, 2014 at 2:59 pm, by

Restaurant’s Changing Lives! That’s a powerful statement. Recently I was in Philadelphia and had lunch at a Maggiano’s Restaurant. When the waiter put down the menu, there was an additional menu in which a percentage of the proceeds were donated to the Make a Wish Foundation. A great program to help those in need. Taking […]

Finding The Time To Do Everything In Your Restaurant

Written on May 12, 2014 at 9:32 pm, by

Every week I speak with restaurant owners in many parts of the country. In each conversation, they tell me of their concerns in running their restaurant business. In each of these conversations they all expressed many of the same concerns and they revolve around these five issues: Growing sales and reducing cost. Rising food cost […]

Would 4% Points Make a Difference To Your Restaurants Bottom Line?

Written on May 3, 2014 at 4:41 pm, by

With food costs rising every week are your restaurants profits taking a hit? Almost every day there is something in the news about the price of something going up. Beef, pork, dairy, and coffee are all going up. As a restaurant owner, what is your strategy to handling these increases? Some chains will be raising […]

What Does Brand Reputation Mean?

Written on April 22, 2014 at 5:05 pm, by

Recently I came across a study that was done by Deloitte consulting on loyalty within the restaurant industry.  It is a very good analysis of loyalty in the industry, but another fact caught my attention. The study looked at driving factors of why consumers go to restaurants. There are many factors that drive our decisions […]

Are Your Restaurant Marketing Programs an Expense or Revenue Generator?

Written on March 4, 2014 at 1:40 pm, by

How do restaurant operators look at the cost of marketing? The NRA’s guidelines for restaurant marketing says that restaurants should allocate anywhere between two and four percent on restaurant marketing.  Do restaurant owners follow this model when budgeting for their business?  Like many families, the budget sometimes goes out the window when juggling expenses.  The […]

Are First Time Guest Part of Your Restaurant Marketing Strategy?

Written on February 22, 2014 at 3:33 pm, by

Understanding the lifetime value of your customer is important part of restaurant marketing. What is a customer worth to you? 2014 is off to a crazy start. A recent article on Fox Business News cited that the winter weather has impacted small business by as much as 13% in the first two months of the […]

Can Yelp Restaurant Reviews Be Accurate?

Written on February 18, 2014 at 9:05 pm, by

Is reputation management part of your restaurant marketing strategy? Recently, I was on an extensive road trip for the better part of the past month. Many nights in hotels and most of my meals in restaurants. Ah the glamour of business travel! One thing I have seen in most markets that I visit is that […]

Top 5 Concerns for Your Restaurant Business Plan in 2014

Written on January 8, 2014 at 9:05 pm, by

As we go into a new year, restaurant owners should be developing their restaurant business plan for operational efficiency and marketing strategies to increase sales. A recent study of restaurant owners in Columbus Ohio cited the top five concerns to be dealt with in 2014. Outlined below are their thoughts. How will I increase sales and […]

5 Steps to Consider In Your Restaurant Business Plan For 2014

Written on December 30, 2013 at 9:59 pm, by

2013 is done! 2014 is here…. Now what will you do? At the beginning of every year it’s always good to take a step back and see what worked and what did not work over the past year in your restaurant. Here are four quick easy categories to help you figure out your restaurant business […]

Restaurant Traffic Growing or Declining in 2013?

Written on December 20, 2013 at 6:57 pm, by

Recently, several casual dining restaurant chains have announced that they are “exploring options” or slowing their growth pattern for additional stores.  The reasons they site are declining customer restaurant traffic and the resulting impact on quarterly profits. What’s going on with this trend and how does the restaurant owner react so that he does not […]

Restaurant Marketing Plans 2014 –Your Menu

Written on December 4, 2013 at 4:49 pm, by

As you move forward into 2014, there are many ways to improve the profitability of your restaurant. One of them is with your menu. It is your highway to profitability.Every one of your customers and potential customers looks at it. If you keep that thought in mind, you will understand why you need to stay […]