Finding The Time To Do Everything In Your Restaurant

Written on May 12, 2014 at 9:32 pm, by

Every week I speak with restaurant owners in many parts of the country. In each conversation, they tell me of their concerns in running their restaurant business. In each of these conversations they all expressed many of the same concerns and they revolve around these five issues: Growing sales and reducing cost. Rising food cost […]

Would 4% Points Make a Difference To Your Restaurants Bottom Line?

Written on May 3, 2014 at 4:41 pm, by

With food costs rising every week are your restaurants profits taking a hit? Almost every day there is something in the news about the price of something going up. Beef, pork, dairy, and coffee are all going up. As a restaurant owner, what is your strategy to handling these increases? Some chains will be raising […]

What Does Brand Reputation Mean?

Written on April 22, 2014 at 5:05 pm, by

Recently I came across a study that was done by Deloitte consulting on loyalty within the restaurant industry.  It is a very good analysis of loyalty in the industry, but another fact caught my attention. The study looked at driving factors of why consumers go to restaurants. There are many factors that drive our decisions […]

Are Your Restaurant Marketing Programs an Expense or Revenue Generator?

Written on March 4, 2014 at 1:40 pm, by

How do restaurant operators look at the cost of marketing? The NRA’s guidelines for restaurant marketing says that restaurants should allocate anywhere between two and four percent on restaurant marketing.  Do restaurant owners follow this model when budgeting for their business?  Like many families, the budget sometimes goes out the window when juggling expenses.  The […]

Are First Time Guest Part of Your Restaurant Marketing Strategy?

Written on February 22, 2014 at 3:33 pm, by

Understanding the lifetime value of your customer is important part of restaurant marketing. What is a customer worth to you? 2014 is off to a crazy start. A recent article on Fox Business News cited that the winter weather has impacted small business by as much as 13% in the first two months of the […]

Can Yelp Restaurant Reviews Be Accurate?

Written on February 18, 2014 at 9:05 pm, by

Is reputation management part of your restaurant marketing strategy? Recently, I was on an extensive road trip for the better part of the past month. Many nights in hotels and most of my meals in restaurants. Ah the glamour of business travel! One thing I have seen in most markets that I visit is that […]

Top 5 Concerns for Your Restaurant Business Plan in 2014

Written on January 8, 2014 at 9:05 pm, by

As we go into a new year, restaurant owners should be developing their restaurant business plan for operational efficiency and marketing strategies to increase sales. A recent study of restaurant owners in Columbus Ohio cited the top five concerns to be dealt with in 2014. Outlined below are their thoughts. How will I increase sales and […]

5 Steps to Consider In Your Restaurant Business Plan For 2014

Written on December 30, 2013 at 9:59 pm, by

2013 is done! 2014 is here…. Now what will you do? At the beginning of every year it’s always good to take a step back and see what worked and what did not work over the past year in your restaurant. Here are four quick easy categories to help you figure out your restaurant business […]

Restaurant Traffic Growing or Declining in 2013?

Written on December 20, 2013 at 6:57 pm, by

Recently, several casual dining restaurant chains have announced that they are “exploring options” or slowing their growth pattern for additional stores.  The reasons they site are declining customer restaurant traffic and the resulting impact on quarterly profits. What’s going on with this trend and how does the restaurant owner react so that he does not […]

Restaurant Marketing Plans 2014 –Your Menu

Written on December 4, 2013 at 4:49 pm, by

As you move forward into 2014, there are many ways to improve the profitability of your restaurant. One of them is with your menu. It is your highway to profitability.Every one of your customers and potential customers looks at it. If you keep that thought in mind, you will understand why you need to stay […]

Restaurant Marketing Plans for 2014.

Written on November 23, 2013 at 3:12 pm, by

I know, I know…. You are just preparing for the busy holiday season and planning for 2014 is the last thing on your mind. Unfortunately we all know that time goes so fast and January of 2014 will be here in no time. Do you want to come out of the gate fast, or start […]

Is Cause Related Marketing Good For Your Restaurant?

Written on November 13, 2013 at 3:50 pm, by

Veterans Day has come and gone for 2013. Many restaurants have taken that day to honor our veterans for their service to our country. That is great way to show your appreciation for their service to us as a nation. I happened to visit a local restaurant on Veterans Day that had been saying their […]

Is Your Restaurant Part of Your Local Community

Written on October 25, 2013 at 2:08 pm, by

Think about it…. How many times a week does somebody knock on your door and ask for donations from your restaurant? One…Three….Ten times a week? Restaurant owners I have spoken to about this topic seemed annoyed with all of these people asking for donations. Yes, it can be a hassle, yes it can cost you […]

Are Your Restaurant Profits Walking Out The Door?

Written on September 28, 2013 at 2:22 pm, by

I find it truly amazing how large the portion sizes are at most restaurants! For some restaurant owners this may be a strategy to help your restaurant get know. Large portions…. cheap prices. But to those restaurants have they ever considered the impact on the profitability of the restaurant? This past week, my wife and […]

How can a Loyalty Program help your restaurant?

Written on September 25, 2013 at 3:52 pm, by

Statistics say that over 50% of diners participate in a least one loyalty program? Is your restaurant playing in the game? Restaurant marketing is evolving very fast with the aid of technology gains. Yet some restaurants are still using old fashioned punch cards for their customers. While punch cards can achieve some of the same […]