Growing your sales with effective restaurant marketing strategies
As we enter the busiest season of the restaurant year, it is important to refresh your teams on the importance of these months and the impact it can have on your business for the following year. Spend some time on these topics and have a great holiday season.
Driving Restaurant Traffic. Tis the season when many friends go out for dinner, drinks, or perhaps even order in food to enjoy at home. Your job is to make sure you are doing the proper steps to create awareness for your restaurant. Social media, email marketing even charitable events during this time a=f year will drive traffic. If you do your job well, your team will benefit from higher tips during this season and your sales will go up along with it.
The Guest Experience. First impressions mean a lot to consumers. Is your restaurant inviting. Are they greeted by staff member sin a cheerful way? These steps are just the beginning of the Guest Experience. Your teams fill in the blanks as they move along the dining event. Attentive service, offering suggestions, keeping the tables cleared are all part of keeping customers satisfied. Every member of your staff should be focused on the customer and keeping them happy. Nothing less than an exceptional review is the goal.
Creating Future Sales. If you have done the right steps during the Guest Experience, your customers will tell others about your restaurant. Social review sites are another outlet for them to express their experience. Make sure you take the time to read the reviews and respond. Your serves can also create future sales by making your Restaurant customers aware of Gift Card offers as holiday presents to be used next year. Restaurant Loyalty
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Don’t forget to build your database for email marketing by asking if they would like to be part of your loyalty program. Finally, present your customers with a Takeout Menu to keep at home, if they would like to order out sometime.
With over 30 years of experience in the food industry, CORE Restaurant Marketing’s mission is helping restaurants improve their revenues. To learn more about how CORE Restaurant Marketing can bring value to the restaurant industry visit our website or contact us at info@corerestaurantmarketing.com . If you would like a FREE Coaching Session , please schedule a time to speak.
Joe Welsh
Joe Welsh is a Partner with CORE Restaurant Marketing Solutions which is a national restaurant marketing agency focusing on helping restaurants improve their sales and profitability. Joe has worked with restaurants on a local and national basis. He has developed and implemented programs for US Foodservice, Gordon Foods and Performance Food Group. Joe has his Master’s Degree in Food Marketing from St. Joseph’s University and over 30 years’ experience in the Food Industry covering both the retail and foodservice sectors.
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