management Articles

Put Customer Reviews to Work for Your Restaurant

In the digital age, customer reviews have become a crucial component of a restaurant’s marketing strategy. Word-of-mouth has always been a powerful tool in the restaurant industry, and with the advent of online review sites such as Yelp, TripAdvisor, and Google Reviews, customers can easily share their experiences with a wider audience. But how can […]

Are Your Restaurant Marketing Programs an Expense or Revenue Generator?

How do restaurant operators look at the cost of marketing? The NRA’s guidelines for restaurant marketing says that restaurants should allocate anywhere between two and four percent on restaurant marketing.  Do restaurant owners follow this model when budgeting for their business?  Like many families, the budget sometimes goes out the window when juggling expenses.  The […]

5 Steps to Consider In Your Restaurant Business Plan For 2014

2013 is done! 2014 is here…. Now what will you do? At the beginning of every year it’s always good to take a step back and see what worked and what did not work over the past year in your restaurant. Here are four quick easy categories to help you figure out your restaurant business […]