Developing an Effective Restaurant Marketing Plan for 2015.

Written on January 3, 2015 at 2:44 pm, by

As we start a new year it is important to take a step back and look at how you did last year.  Was it a good year filled with great things that will lead you into 2015? Was your restaurant marketing plan effective? Many restaurants owners I meet with are just too busy to take […]

2015 Vision for Restaurants. Seven Steps to Meet your Business Goals.

Written on November 5, 2014 at 3:52 pm, by

November is upon us and the holiday planning is set in place for most restaurants. Gift card promotions in place and holiday parties are booked. Fortunately gasoline prices are dropping which will free up discretionary spending. The challenge is to drive traffic into your restaurant and away from the big box stores. Promotions on social […]

Would 4% Points Make a Difference To Your Restaurants Bottom Line?

Written on May 3, 2014 at 4:41 pm, by

With food costs rising every week are your restaurants profits taking a hit? Almost every day there is something in the news about the price of something going up. Beef, pork, dairy, and coffee are all going up. As a restaurant owner, what is your strategy to handling these increases? Some chains will be raising […]

Are Your Restaurant Marketing Programs an Expense or Revenue Generator?

Written on March 4, 2014 at 1:40 pm, by

How do restaurant operators look at the cost of marketing? The NRA’s guidelines for restaurant marketing says that restaurants should allocate anywhere between two and four percent on restaurant marketing.  Do restaurant owners follow this model when budgeting for their business?  Like many families, the budget sometimes goes out the window when juggling expenses.  The […]

Are Your Restaurant Profits Walking Out The Door?

Written on September 28, 2013 at 2:22 pm, by

I find it truly amazing how large the portion sizes are at most restaurants! For some restaurant owners this may be a strategy to help your restaurant get know. Large portions…. cheap prices. But to those restaurants have they ever considered the impact on the profitability of the restaurant? This past week, my wife and […]

Restaurant Marketing Coach; Can They Bring Value To My Business?

Written on February 9, 2013 at 1:52 pm, by

When you look at everything that is going on in the restaurant business, it is easy to understand why restaurant owners are overwhelmed. Competitive challenges, human resource issues, technology changes and rising food cost are just some of the many issues that are faced every day. The list keeps growing and the ability to keep […]

Rising Commodity Cost Impacting Your Restaurant Profits?

Written on January 29, 2013 at 2:47 pm, by

With a projected rise of 3.5 percent in food commodity costs in 2013, an increase of ten percent from only three years ago, restaurant owners are at a crossroads of adjusting for market changes while still meeting consumer preferences. To stay ahead of the game, restaurant owners need to hone in on data from their […]

Do You Have Time for Restaurant Marketing

Written on October 20, 2012 at 1:30 pm, by

It’s mid-October and the leaves are falling. Some parts of the country have already seen the first snowfall. You know what this means, your restaurant is entering into the busy season with the upcoming holidays. Great News… maybe. Are you prepared to do everything that needs to be done? This is the time of year […]

Does Your POS System Make Money For Your Restaurant?

Written on October 3, 2012 at 9:37 pm, by

There are many tools that can be used to help you increase profits in your restaurant. One of them is your POS System….. do you use it? As I work with restaurant owners I found many situations where there may be no POS system in the store to help a restaurant, or the owners do […]