restaurant consulting Articles

Top Restaurant Offline Marketing Strategies For 2024

Digital marketing is all the rage in current marketing circles, but lets not forget that some traditional marketing strategies work well also. Some offline marketing channels for restaurants are: 1 – Hosting or participating in community events, such as food festivals, live music nights, or charity fundraisers. 2 – Investing in print advertising, such as […]

How to Drive Restaurant Traffic in October!

Looking for proven ways to drive traffic to your restaurant this October. These thoughts will help you boost your sales. Driving Restaurant TrafficThe best restaurant promotions for October often take advantage of seasonal themes, holidays, and events that occur during this month. Here are some ideas for restaurant promotions that could work well in October: […]

“Back to School” Impacts On Restaurants

How to Grow Your Sales During This Season. The back-to-school season can have a significant impact on restaurants, both positively and negatively. Here are some ways in which the back-to-school season can influence restaurants: Positive Impact: Negative Impact: Overall, the impact of the back-to-school season on restaurants can vary widely based on the restaurant’s location, […]

Top 10 Reasons Why Your Restaurant Needs Cause Related Marketing Programs

Learn how they can help your business grow Engaging in cause-related marketing can provide numerous benefits to restaurants, ranging from increased customer loyalty to positive social impact. Here are the top 10 reasons why restaurants should consider participating in cause-related marketing: Remember, the key to successful cause-related marketing is to choose a cause that aligns […]

Put Customer Reviews to Work for Your Restaurant

In the digital age, customer reviews have become a crucial component of a restaurant’s marketing strategy. Word-of-mouth has always been a powerful tool in the restaurant industry, and with the advent of online review sites such as Yelp, TripAdvisor, and Google Reviews, customers can easily share their experiences with a wider audience. But how can […]

The Restaurant Comeback – A Year from Today

Close your eyes and imagine. What will your restaurant world look like a year from today? You made it through COVID -19 and through the summer. Each day was a new challenge, but the fall and holiday season came upon us. The new normal had sunk in and changed your world. The first quarter, always difficult […]

The Restaurant Comeback – The New Normal

Another week of shutdown has our country evolving. Things have definitely changed for better or worse. The promise of an economic stimulus and hopeful medical strategies brings out the optimist in many. For others the sky has fallen. Things will get better and restaurants will come back. Will it be the same? Probably not. The […]

The Restaurant Comeback

We are fighters! We are dreamers! Everyday has always been a challenge. That is what we love about our chosen path in the restaurant industry. We face a bigger challenge and our actions now set the tone for how we come out of the current crisis.  Many restaurants have been very proactive despite the COVID-19 […]

Restaurants Got Kicked In the Butt

As restaurant professionals, we are addicted to our business. We are also very anxious during these current times. Our business is our life and we are threatened. What should we do now? I’m sure most of you have consulted with advisers, watched videos, listened to podcasts or read the many Facebook posts on what you […]

Restaurant Leadership in 2020 – Do You Have What It Takes

The new year has begun and for many restaurants it is a time to take stock for 2020. What is the outlook for your business and for your life? We all know that running a restaurant takes everything you have, so planning for the year ahead is critical. Free Strategy Call – Developing Your Restaurant Potential […]

Building Your Restaurant Customers For 2020

Yes 2020! The holiday season for 2019 is upon us now and it enables you to set your restaurant marketing plans for 2020 in motion. Action now will help build your business for next year. Free Digital Strategy Assessment and Restaurant Reputation Report In the restaurant world it all starts with great food and service. […]

What Makes Your Restaurant Different?

Choices… We all have choices whether it’s is in life, or specifically where we will dine when we go out to dinner. A recent business trip to Florida really hammered home to me the importance of differentiating your business from all the restaurants in your area. The gulf coast of Florida is a beautiful area […]

Marketing Your Restaurant Menu With Social Media

Let’s face it, Facebook is by far the largest social media network out there. Most of us have used it to keep up with friends and family or even community events. For restaurants, Facebook is an opportunity to build your own community of friends and followers.  Last week I had the opportunity to visit with […]