restaurant Marketing Articles

March Madness For Restaurant Marketing

It’s that time of year again. One the largest sporting events that will span several weeks. From Mid-March into early April many restaurant customers will be captivated by college basketball. It’s become one of the most talked about events in the country. College basketball NCAA March Madness! Free Restaurant Marketing Planning Guide So, what does […]

What Makes Your Restaurant Different?

Choices… We all have choices whether it’s is in life, or specifically where we will dine when we go out to dinner. A recent business trip to Florida really hammered home to me the importance of differentiating your business from all the restaurants in your area. The gulf coast of Florida is a beautiful area […]

Marketing Your Restaurant Menu With Social Media

Let’s face it, Facebook is by far the largest social media network out there. Most of us have used it to keep up with friends and family or even community events. For restaurants, Facebook is an opportunity to build your own community of friends and followers.  Last week I had the opportunity to visit with […]

5 Ways to Grow your Restaurant Sales With Takeout Menus

Do you know the ROI of Takeout Menus for your restaurant? At the start of a new year many restaurant owners are scratching their heads on how to grow business. The opportunities are many, but some are readily tossed aside. One of those often neglected strategies is Takeout Menus. Recently I had a conversation with a restaurant […]

5 Menu Marketing Strategies for 2019

Effective Menu Marketing In 2019  A new year, new challenges to growing your restaurant business. One thing does remain constant, your menu is something every customer sees when they visit your restaurant. Have you ever thought of the many ways in which your menu can touch customers? In this blog we will look at menu […]

Customer Acquisition vs. Customer Retention: What is More Profitable for Your Restaurant?

If increasing the profitability of your restaurant is one of your goals for 2018, you should make customer retention a top priority.While acquiring new customers is important, retaining existing ones is even more essential for a successful restaurant operation. Retaining Customers is Cheaper Than Acquiring New Ones Retaining customers is cheaper than acquiring new ones. […]

Marketing Budgets for Restaurants

Does your restaurant establish a marketing budget? As we head into the new year, it gives us a time to set up a new perspective for what we want to accomplish in 2018. Many things have changed in the restaurant industry over the past year. Now is your time to step back and develop your […]

Maximizing Your Holiday Restaurant Marketing

Growing your sales with effective restaurant marketing strategies As we enter the busiest season of the restaurant year, it is important to refresh your teams on the importance of these months and the impact it can have on your business for the following year. Spend some time on these topics and have a great holiday […]

5 Steps to Improve Server Productivity in Your Restaurant

With the holidays fast approaching, it is important to assess your restaurant marketing plans for success this season. Your plans may include new menu items, community involvement programs, increasing catering sales, advertising and many more. One area of importance that is often neglected is the role your servers play in the guest experience. No matter […]

What Impacts the Profitability of Your Restaurant

Are Your Employees Hurting Your Profits? We all agree there are many moving parts that impact the profitability of a restaurant, one of the key ingredients that is often overlooked are your employees. If you think about it, they are more than just servers and cooks. Every action they take has an impact on your […]

Where Have Your Restaurant Customers Gone?

2017 has been a difficult year for many restaurants. The restaurant industry continues to change in many ways driven by the choices customers have. Many of the choices are facilitated by technology and the options it offers us to make decisions. Let’s take a closer look at just two ways in which technology has impacted […]

Developing a Plan For Restaurant Success

Day in a day out you work at your passion of building your restaurant business. You have a vision and a dream of what success is like etched in your mind. You work hard every day to make it happen. Then you wake up and look around you. Reality sets in, you are running from […]

Can a Restaurant Coach Help Your Business?

Most restaurant owners are faced with problems every week. There are a lot of balls juggling in the air every day. Some are handled flawlessly; some balls are dropped. The question remains how can you become a better juggler. The best jugglers practice a lot and have coaches to help them perfect their act. If […]

How Would You Rate Your Restaurant?

With many of our clients, we utilize a Restaurant Reputation Management tool to monitor what is being said by their customers on the review sites.  We see the good bad and the ugly side of consumer comments about many restaurants across the country. It truly becomes obvious as to why some restaurants are very successful […]

What Is Your Restaurant’s Reputation? Oh The Places You’ll Go!

No, this is not a blog about the Dr. Seuss book, but it is a story about places you might wind up at. Learn about how digital maps can impact your restaurant’s reputation. As a Restaurant Coach, I often use Google Maps when I travel. In many areas, I am not familiar with the towns and […]