Restaurant Marketing Blog

Helping Your Restaurant Thrive in Today’s Market

Restaurant Marketing Plans for 2014.

I know, I know…. You are just preparing for the busy holiday season and planning for 2014 is the last thing on your mind. Unfortunately we all know that time goes so fast and January of 2014 will be here in no time. Do you want to come out of the gate fast, or start […]

Is Cause Related Marketing Good For Your Restaurant?

Veterans Day has come and gone for 2013. Many restaurants have taken that day to honor our veterans for their service to our country. That is great way to show your appreciation for their service to us as a nation. I happened to visit a local restaurant on Veterans Day that had been saying their […]

Is Your Restaurant Part of Your Local Community

Think about it…. How many times a week does somebody knock on your door and ask for donations from your restaurant? One…Three….Ten times a week? Restaurant owners I have spoken to about this topic seemed annoyed with all of these people asking for donations. Yes, it can be a hassle, yes it can cost you […]

Are Your Restaurant Profits Walking Out The Door?

I find it truly amazing how large the portion sizes are at most restaurants! For some restaurant owners this may be a strategy to help your restaurant get know. Large portions…. cheap prices. But to those restaurants have they ever considered the impact on the profitability of the restaurant? This past week, my wife and […]

How can a Loyalty Program help your restaurant?

Statistics say that over 50% of diners participate in a least one loyalty program? Is your restaurant playing in the game? Restaurant marketing is evolving very fast with the aid of technology gains. Yet some restaurants are still using old fashioned punch cards for their customers. While punch cards can achieve some of the same […]

Does Your Restaurant Marketing Have A Rainy Day Fund?

Last night I went out for dinner to a local restaurant and had my meal on their outdoor deck. It was a great night, about 70 degrees, no wind and just a great night to sit out and enjoy a meal. During the course of the night, the owner “Dutch” stopped by our table to […]

CORE Restaurant Marketing Outlines Five Strategies For Mid-Year Restaurant Business Reviews.

With the end of the month of June approaching, it’s time for restaurants to evaluate six months of business performance and implement strategies to reach year-end goals for 2013. January through June has been a challenging time in the restaurant industry. The first quarter was impacted by payroll tax increases and rising gasoline prices that […]

The Power of Madness on Restaurant Marketing

Last week my travels took me to Nashville Tennessee to work with one of my clients. It was a good trip but one thing struck me clearly, the power of NCAA Basketball on the local economy. The NRA reports that business in the restaurant industry was off dramatically during January and February. My clients have expressed […]

Do Restaurant Owners Trust Food Distributors

An interesting week it has been! Several of my conversations this week centered on whether restaurant owners trust their food distributor. Surprisingly, each distributor I spoke with said….. No they don’t and with good reason. Do food distributors create this sense of mistrust? Broken promises, missed deliveries, and questionable billing issues are some of the […]

Sequestration and Restaurant Marketing

February has ended and the consumer is still feeling the effects of the increase in the payroll tax and rising gasoline prices. the Commerce Department has reported that personal income plunged 3.6 percent in January, the biggest drop since January 1993. That’s a tough nut for any restaurant to handle. Now the government has signed into effect “Sequestration”. […]

Restaurant Marketing Coach; Can They Bring Value To My Business?

When you look at everything that is going on in the restaurant business, it is easy to understand why restaurant owners are overwhelmed. Competitive challenges, human resource issues, technology changes and rising food cost are just some of the many issues that are faced every day. The list keeps growing and the ability to keep […]

Rising Commodity Cost Impacting Your Restaurant Profits?

With a projected rise of 3.5 percent in food commodity costs in 2013, an increase of ten percent from only three years ago, restaurant owners are at a crossroads of adjusting for market changes while still meeting consumer preferences. To stay ahead of the game, restaurant owners need to hone in on data from their […]

Resolve To Be Better

Resolve To Be Better Happy New Year! 2013 is upon us and many of us have taken stock of the past year and are setting plans to make 2013 a better year for our restaurants. Sounds like a tall order, but much like anything you need to break it down to manageable chunks. Here are […]

Do You Have Time for Restaurant Marketing

It’s mid-October and the leaves are falling. Some parts of the country have already seen the first snowfall. You know what this means, your restaurant is entering into the busy season with the upcoming holidays. Great News… maybe. Are you prepared to do everything that needs to be done? This is the time of year […]

Gaining Customer Loyalty

Why do customers keep coming back to your restaurant? What do they like about your restaurant? What do they not like about your restaurant? Three very basic questions that every restaurant owner needs to know the answers to. This is the essence of the Guest Experience.  These questions answer the most basic parts about your restaurant […]