Consumer traffic at restaurants has been declining steadily since 2020. Growing your restaurant business clearly depends on consumer traffic. The pandemic has had a major impact on those numbers obviously. Rising commodity cost opened the door to raising prices to keep up and enhance the profit a bit for some smart restaurant owners. Government money […]
Digital marketing is all the rage in current marketing circles, but lets not forget that some traditional marketing strategies work well also. Some offline marketing channels for restaurants are: 1 – Hosting or participating in community events, such as food festivals, live music nights, or charity fundraisers. 2 – Investing in print advertising, such as […]
The top 10 marketing strategies for restaurants can vary depending on the restaurant’s type, location, and target audience. However, the following strategies are generally effective for most restaurants: Consistency is key in implementing these strategies, and it’s essential to monitor and analyze their performance to make data-driven adjustments. The specific mix of strategies may need […]
Looking for proven ways to drive traffic to your restaurant this October. These thoughts will help you boost your sales. Driving Restaurant TrafficThe best restaurant promotions for October often take advantage of seasonal themes, holidays, and events that occur during this month. Here are some ideas for restaurant promotions that could work well in October: […]
How to Grow Your Sales During This Season. The back-to-school season can have a significant impact on restaurants, both positively and negatively. Here are some ways in which the back-to-school season can influence restaurants: Positive Impact: Negative Impact: Overall, the impact of the back-to-school season on restaurants can vary widely based on the restaurant’s location, […]
Learn how they can help your business grow Engaging in cause-related marketing can provide numerous benefits to restaurants, ranging from increased customer loyalty to positive social impact. Here are the top 10 reasons why restaurants should consider participating in cause-related marketing: Remember, the key to successful cause-related marketing is to choose a cause that aligns […]
Do You Know Your Restaurant’s Target Customer? Why should they choose your restaurant? Customers have choices in today’s marketplace!. Why should they choose your restaurant? Below is listed five ways to help you to identify your restaurant’s target customer or you can take the survey to help you further. Remember that customer preferences and demographics […]
Gift cards are used by local businesses to reward others. Are they using yours? Every day you wonder how can you increase your restaurant sales, did you realize your restaurant gift cards sales are probably the most unused tool in your tool belt. Most restaurant owners think of how they can get consumers to buy […]
Welcome 2021! Last year was a crazy year as we know. The pandemic changed everything and we are not out of the woods yet. State and local governments also impacted the way in which restaurants do business. You have had everything thrown at you and you have survived so far. The promise of a vaccine […]
What Do Your Customers Want? Over the next 45 days, most of the states will have started their reopen plans. It will be an interesting time frame to see what works and what does not. One thing we know is true, the consumer is in control of what happens, but the restaurants will set the […]
We are fighters! We are dreamers! Everyday has always been a challenge. That is what we love about our chosen path in the restaurant industry. We face a bigger challenge and our actions now set the tone for how we come out of the current crisis. Many restaurants have been very proactive despite the COVID-19 […]
Yes 2020! The holiday season for 2019 is upon us now and it enables you to set your restaurant marketing plans for 2020 in motion. Action now will help build your business for next year. Free Digital Strategy Assessment and Restaurant Reputation Report In the restaurant world it all starts with great food and service. […]
Are you satisfied with your restaurant performance? Are you hitting the potential you know is in your business? When I meet with restaurants, I often ask those questions along with, “Where do you want to be a year from now”? Each of you know your restaurant can do better. You know it deep down inside. Do you […]
It’s that time of year again. One the largest sporting events that will span several weeks. From Mid-March into early April many restaurant customers will be captivated by college basketball. It’s become one of the most talked about events in the country. College basketball NCAA March Madness! Free Restaurant Marketing Planning Guide So, what does […]
Choices… We all have choices whether it’s is in life, or specifically where we will dine when we go out to dinner. A recent business trip to Florida really hammered home to me the importance of differentiating your business from all the restaurants in your area. The gulf coast of Florida is a beautiful area […]