Written on June 10, 2024
by Joe Welsh
Consumer traffic at restaurants has been declining steadily since 2020. Growing your restaurant business clearly depends on consumer traffic. The pandemic has had a major impact on those numbers obviously. Rising commodity cost opened the door to raising prices to keep up and enhance the profit a bit for some smart restaurant owners. Government money […]
Written on February 2, 2024
by Joe Welsh
Digital marketing is all the rage in current marketing circles, but lets not forget that some traditional marketing strategies work well also. Some offline marketing channels for restaurants are: 1 – Hosting or participating in community events, such as food festivals, live music nights, or charity fundraisers. 2 – Investing in print advertising, such as […]
Written on January 21, 2024
by Joe Welsh
The top 10 marketing strategies for restaurants can vary depending on the restaurant’s type, location, and target audience. However, the following strategies are generally effective for most restaurants: Consistency is key in implementing these strategies, and it’s essential to monitor and analyze their performance to make data-driven adjustments. The specific mix of strategies may need […]
Written on September 15, 2023
by Joe Welsh
Looking for proven ways to drive traffic to your restaurant this October. These thoughts will help you boost your sales. Driving Restaurant TrafficThe best restaurant promotions for October often take advantage of seasonal themes, holidays, and events that occur during this month. Here are some ideas for restaurant promotions that could work well in October: […]
Written on July 27, 2023
by Joe Welsh
Learn how they can help your business grow Engaging in cause-related marketing can provide numerous benefits to restaurants, ranging from increased customer loyalty to positive social impact. Here are the top 10 reasons why restaurants should consider participating in cause-related marketing: Remember, the key to successful cause-related marketing is to choose a cause that aligns […]
Written on January 5, 2021
by Joe Welsh
Welcome 2021! Last year was a crazy year as we know. The pandemic changed everything and we are not out of the woods yet. State and local governments also impacted the way in which restaurants do business. You have had everything thrown at you and you have survived so far. The promise of a vaccine […]
Written on August 27, 2019
by Joe Welsh
The latest restaurant industry trends point to an industry in turmoil. Sales are down and customer traffic is off. There are some segments of the business that are growing, but often at a cost. With all of this as a backdrop, what is your plan to come out on top by the end of the year? […]
Written on March 18, 2019
by Joe Welsh
It’s that time of year again. One the largest sporting events that will span several weeks. From Mid-March into early April many restaurant customers will be captivated by college basketball. It’s become one of the most talked about events in the country. College basketball NCAA March Madness! Free Restaurant Marketing Planning Guide So, what does […]
Written on February 8, 2018
by Joe Welsh
If you’d like to succeed in the restaurant industry, a top-notch restaurant marketing mix is essential. Your marketing mix, or the set of tactics you use to promote your restaurant, should be built around product, price, place, and promotion or the 4 Ps of marketing. Get A Free Restaurant Marketing Assessment Here at CORE Restaurant […]
Written on February 1, 2018
by Joe Welsh
If increasing the profitability of your restaurant is one of your goals for 2018, you should make customer retention a top priority.While acquiring new customers is important, retaining existing ones is even more essential for a successful restaurant operation. Retaining Customers is Cheaper Than Acquiring New Ones Retaining customers is cheaper than acquiring new ones. […]
Written on January 16, 2018
by Joe Welsh
A new year, a new start. Many restaurants view this as an opportunity to start fresh with a new menu. Last year is over and it was a tough one for many restaurants. Many major chains went through buyouts, many restaurants closed. The brave that made it were concerned much of the year. Time for […]
Written on December 28, 2017
by Joe Welsh
Does your restaurant establish a marketing budget? As we head into the new year, it gives us a time to set up a new perspective for what we want to accomplish in 2018. Many things have changed in the restaurant industry over the past year. Now is your time to step back and develop your […]
Written on December 10, 2017
by Joe Welsh
Is Email Marketing Dead? During the holiday season, I get so many emails from everybody. Friends, retailers, charities and so much more are using email marketing to get me to visit their restaurant or website. They are all competing for the same dollars that a restaurant does. Unfortunately, I don’t get many emails from restaurants. […]