Written on January 5, 2021
by Joe Welsh
Welcome 2021! Last year was a crazy year as we know. The pandemic changed everything and we are not out of the woods yet. State and local governments also impacted the way in which restaurants do business. You have had everything thrown at you and you have survived so far. The promise of a vaccine […]
Written on November 16, 2020
by Joe Welsh
Every day when I look at the news, all I see is how the COVID -19 virus is having a second wave. State governments are reacting, consumers are worried and it may appear that a lockdown is looming. For myself, our state travel restrictions have cancelled our family Thanksgiving gathering. I’m sure this is happening […]
Written on January 22, 2019
by Joe Welsh
Do you know the ROI of Takeout Menus for your restaurant? At the start of a new year many restaurant owners are scratching their heads on how to grow business. The opportunities are many, but some are readily tossed aside. One of those often neglected strategies is Takeout Menus. Recently I had a conversation with a restaurant […]
Written on January 6, 2019
by Joe Welsh
Effective Menu Marketing In 2019 A new year, new challenges to growing your restaurant business. One thing does remain constant, your menu is something every customer sees when they visit your restaurant. Have you ever thought of the many ways in which your menu can touch customers? In this blog we will look at menu […]
Written on February 26, 2018
by Joe Welsh
Have you ever been driving home from a weekend away and looking for a place to eat by searching the internet for a restaurant menu? This past weekend, my wife and I were away and looking for a place to eat while driving home. I had heard of a new restaurant that I had wanted […]
Written on January 16, 2018
by Joe Welsh
A new year, a new start. Many restaurants view this as an opportunity to start fresh with a new menu. Last year is over and it was a tough one for many restaurants. Many major chains went through buyouts, many restaurants closed. The brave that made it were concerned much of the year. Time for […]
Written on December 10, 2017
by Joe Welsh
Is Email Marketing Dead? During the holiday season, I get so many emails from everybody. Friends, retailers, charities and so much more are using email marketing to get me to visit their restaurant or website. They are all competing for the same dollars that a restaurant does. Unfortunately, I don’t get many emails from restaurants. […]
Written on May 20, 2017
by Joe Welsh
Day in a day out you work at your passion of building your restaurant business. You have a vision and a dream of what success is like etched in your mind. You work hard every day to make it happen. Then you wake up and look around you. Reality sets in, you are running from […]
Written on December 11, 2016
by Joe Welsh
Most restaurant owners are faced with problems every week. There are a lot of balls juggling in the air every day. Some are handled flawlessly; some balls are dropped. The question remains how can you become a better juggler. The best jugglers practice a lot and have coaches to help them perfect their act. If […]
Written on February 9, 2015
by Joe Welsh
Over the past few years, many restaurant owners I have met with have been very skeptical of review sites such as Yelp or TripAdvisor. They contended that the reviews are false, misleading or competitors just writing bad reviews about them. In some cases they claim that Yelp was misleading in its representation of reviews. Recently […]
Written on January 26, 2015
by Joe Welsh
Restaurant Margins are tight, we all know that. Rising food cost, minimum wage increases, and competitive pressures make a day to day impact. It’s a tough business, every penny counts, but are you getting every penny your restaurant is earning? I’m sure your distributor is passing along all of the allowances that they get from […]
Written on January 3, 2015
by Joe Welsh
As we start a new year it is important to take a step back and look at how you did last year. Was it a good year filled with great things that will lead you into 2015? Was your restaurant marketing plan effective? Many restaurants owners I meet with are just too busy to take […]
Written on November 5, 2014
by Joe Welsh
November is upon us and the holiday planning is set in place for most restaurants. Gift card promotions in place and holiday parties are booked. Fortunately gasoline prices are dropping which will free up discretionary spending. The challenge is to drive traffic into your restaurant and away from the big box stores. Promotions on social […]
Written on October 14, 2014
by Joe Welsh
Over the past few weeks I have visited with many restaurant owners to discuss what their restaurant marketing programs are and the results they are getting. Some are doing great while others need help in building the business with effective marketing programs. Throughout my conversations, it became apparent that many restaurants are overspending on programs. […]
Written on August 25, 2014
by Joe Welsh
When was the last time your restaurant’s website made you money? The majority of restaurant websites that I take a look at are not really helping restaurant owners increase revenue. Yes, a website is designed to create awareness and promote a professional image, but it can also drive new traffic and create new revenue streams for […]