Effective Menu Marketing In 2019 A new year, new challenges to growing your restaurant business. One thing does remain constant, your menu is something every customer sees when they visit your restaurant. Have you ever thought of the many ways in which your menu can touch customers? In this blog we will look at menu […]
January 1, 2019, the holiday season has come to a close. I hope it was a great one for you and your restaurant business. Time to take a breath and think of the year ahead. Many will watch football games over the day and weeks ahead. Your business is like a football game today; is […]
If you goal is to increase the credibility of your restaurant and bring in new customers, the importance of search engine listings should not be overlooked. There are over 800 search engine listings out there that should feature your restaurant. These search engine listings verify that your restaurant exists, signal to search engines that […]
If you’d like to succeed in the restaurant industry, a top-notch restaurant marketing mix is essential. Your marketing mix, or the set of tactics you use to promote your restaurant, should be built around product, price, place, and promotion or the 4 Ps of marketing. Get A Free Restaurant Marketing Assessment Here at CORE Restaurant […]
If increasing the profitability of your restaurant is one of your goals for 2018, you should make customer retention a top priority.While acquiring new customers is important, retaining existing ones is even more essential for a successful restaurant operation. Retaining Customers is Cheaper Than Acquiring New Ones Retaining customers is cheaper than acquiring new ones. […]
Are Your Employees Hurting Your Profits? We all agree there are many moving parts that impact the profitability of a restaurant, one of the key ingredients that is often overlooked are your employees. If you think about it, they are more than just servers and cooks. Every action they take has an impact on your […]
Day in a day out you work at your passion of building your restaurant business. You have a vision and a dream of what success is like etched in your mind. You work hard every day to make it happen. Then you wake up and look around you. Reality sets in, you are running from […]
No, this is not a blog about the Dr. Seuss book, but it is a story about places you might wind up at. Learn about how digital maps can impact your restaurant’s reputation. As a Restaurant Coach, I often use Google Maps when I travel. In many areas, I am not familiar with the towns and […]
The year has come to a close and the industry sources show that the final quarter of 2015 had the worst traffic growth since the first quarter of 2014. Where have the my restaurant customers gone? Some specific markets are doing well such as California but others have experienced significant declines. Industry sources site such […]
Over the past few years, many restaurant owners I have met with have been very skeptical of review sites such as Yelp or TripAdvisor. They contended that the reviews are false, misleading or competitors just writing bad reviews about them. In some cases they claim that Yelp was misleading in its representation of reviews. Recently […]
Restaurant Margins are tight, we all know that. Rising food cost, minimum wage increases, and competitive pressures make a day to day impact. It’s a tough business, every penny counts, but are you getting every penny your restaurant is earning? I’m sure your distributor is passing along all of the allowances that they get from […]
As we start a new year it is important to take a step back and look at how you did last year. Was it a good year filled with great things that will lead you into 2015? Was your restaurant marketing plan effective? Many restaurants owners I meet with are just too busy to take […]
November is upon us and the holiday planning is set in place for most restaurants. Gift card promotions in place and holiday parties are booked. Fortunately gasoline prices are dropping which will free up discretionary spending. The challenge is to drive traffic into your restaurant and away from the big box stores. Promotions on social […]
Over the past few weeks I have visited with many restaurant owners to discuss what their restaurant marketing programs are and the results they are getting. Some are doing great while others need help in building the business with effective marketing programs. Throughout my conversations, it became apparent that many restaurants are overspending on programs. […]
When was the last time your restaurant’s website made you money? The majority of restaurant websites that I take a look at are not really helping restaurant owners increase revenue. Yes, a website is designed to create awareness and promote a professional image, but it can also drive new traffic and create new revenue streams for […]
