Restaurant Marketing Articles

The COVID pandemic is softening and many restaurants are back to strategic planning

Every day when I look at the news, all I see is how the COVID -19 virus is having a second wave. State governments are reacting, consumers are worried and it may appear that a lockdown is looming. For myself, our state travel restrictions have cancelled our family Thanksgiving gathering. I’m sure this is happening […]

September 1st is fast approaching, and the COVID-19 crisis is not letting up. Many states are reporting increased cases and travel restrictions are in 30 states. Some states, like Pennsylvania, have reduced seating capacity in restaurants to 25%. With all this happening, it makes me wonder, what will restaurants do in the fall? Think about […]

What Do Your Customers Want? Over the next 45 days, most of the states will have started their reopen plans. It will be an interesting time frame to see what works and what does not. One thing we know is true, the consumer is in control of what happens, but the restaurants will set the […]

What will it take for your restaurant to succeed after the COVID-19 shutdowns? For those of you who were able to hang in there, you are tired. The daily struggles and stress to keep your business going has taken its toll on you and your team. When the doors open, the stress will still be […]

Close your eyes and imagine. What will your restaurant world look like a year from today? You made it through COVID -19 and through the summer. Each day was a new challenge, but the fall and holiday season came upon us. The new normal had sunk in and changed your world. The first quarter, always difficult […]

Another week of shutdown has our country evolving. Things have definitely changed for better or worse. The promise of an economic stimulus and hopeful medical strategies brings out the optimist in many. For others the sky has fallen. Things will get better and restaurants will come back. Will it be the same? Probably not. The […]

As restaurant professionals, we are addicted to our business. We are also very anxious during these current times. Our business is our life and we are threatened. What should we do now? I’m sure most of you have consulted with advisers, watched videos, listened to podcasts or read the many Facebook posts on what you […]

Are you satisfied with your restaurant performance? Are you hitting the potential you know is in your business? When I meet with restaurants, I often ask those questions along with, “Where do you want to be a year from now”? Each of you know your restaurant can do better. You know it deep down inside. Do you […]

Let’s face it, Facebook is by far the largest social media network out there. Most of us have used it to keep up with friends and family or even community events. For restaurants, Facebook is an opportunity to build your own community of friends and followers.   Get Your Restaurant Marketing eBook Lately, many restaurants have […]

It’s that time of year again. One the largest sporting events that will span several weeks. From Mid-March into early April many restaurant customers will be captivated by college basketball. It’s become one of the most talked about events in the country. College basketball NCAA March Madness! Free Restaurant Marketing Planning Guide So, what does […]

Choices… We all have choices whether it’s is in life, or specifically where we will dine when we go out to dinner. A recent business trip to Florida really hammered home to me the importance of differentiating your business from all the restaurants in your area. The gulf coast of Florida is a beautiful area […]

Let’s face it, Facebook is by far the largest social media network out there. Most of us have used it to keep up with friends and family or even community events. For restaurants, Facebook is an opportunity to build your own community of friends and followers.  Last week I had the opportunity to visit with […]

Do you know the ROI of Takeout Menus for your restaurant? At the start of a new year many restaurant owners are scratching their heads on how to grow business. The opportunities are many, but some are readily tossed aside. One of those often neglected strategies is Takeout Menus. Recently I had a conversation with a restaurant […]

January 1, 2019, the holiday season has come to a close. I hope it was a great one for you and your restaurant business. Time to take a breath and think of the year ahead. Many will watch football games over the day and weeks ahead. Your business is like a football game today; is […]