Consumer traffic at restaurants has been declining steadily since 2020. Growing your restaurant business clearly depends on consumer traffic. The pandemic has had a major impact on those numbers obviously. Rising commodity cost opened the door to raising prices to keep up and enhance the profit a bit for some smart restaurant owners. Government money […]
The top 10 marketing strategies for restaurants can vary depending on the restaurant’s type, location, and target audience. However, the following strategies are generally effective for most restaurants: Consistency is key in implementing these strategies, and it’s essential to monitor and analyze their performance to make data-driven adjustments. The specific mix of strategies may need […]
Looking for proven ways to drive traffic to your restaurant this October. These thoughts will help you boost your sales. Driving Restaurant TrafficThe best restaurant promotions for October often take advantage of seasonal themes, holidays, and events that occur during this month. Here are some ideas for restaurant promotions that could work well in October: […]
How to Grow Your Sales During This Season. The back-to-school season can have a significant impact on restaurants, both positively and negatively. Here are some ways in which the back-to-school season can influence restaurants: Positive Impact: Negative Impact: Overall, the impact of the back-to-school season on restaurants can vary widely based on the restaurant’s location, […]
Learn how they can help your business grow Engaging in cause-related marketing can provide numerous benefits to restaurants, ranging from increased customer loyalty to positive social impact. Here are the top 10 reasons why restaurants should consider participating in cause-related marketing: Remember, the key to successful cause-related marketing is to choose a cause that aligns […]
Gift cards are used by local businesses to reward others. Are they using yours? Every day you wonder how can you increase your restaurant sales, did you realize your restaurant gift cards sales are probably the most unused tool in your tool belt. Most restaurant owners think of how they can get consumers to buy […]
In the digital age, customer reviews have become a crucial component of a restaurant’s marketing strategy. Word-of-mouth has always been a powerful tool in the restaurant industry, and with the advent of online review sites such as Yelp, TripAdvisor, and Google Reviews, customers can easily share their experiences with a wider audience. But how can […]
The COVID pandemic is softening and many restaurants are back to strategic planning
Every day when I look at the news, all I see is how the COVID -19 virus is having a second wave. State governments are reacting, consumers are worried and it may appear that a lockdown is looming. For myself, our state travel restrictions have cancelled our family Thanksgiving gathering. I’m sure this is happening […]
September 1st is fast approaching, and the COVID-19 crisis is not letting up. Many states are reporting increased cases and travel restrictions are in 30 states. Some states, like Pennsylvania, have reduced seating capacity in restaurants to 25%. With all this happening, it makes me wonder, what will restaurants do in the fall? Think about […]
What Do Your Customers Want? Over the next 45 days, most of the states will have started their reopen plans. It will be an interesting time frame to see what works and what does not. One thing we know is true, the consumer is in control of what happens, but the restaurants will set the […]
What will it take for your restaurant to succeed after the COVID-19 shutdowns? For those of you who were able to hang in there, you are tired. The daily struggles and stress to keep your business going has taken its toll on you and your team. When the doors open, the stress will still be […]
Close your eyes and imagine. What will your restaurant world look like a year from today? You made it through COVID -19 and through the summer. Each day was a new challenge, but the fall and holiday season came upon us. The new normal had sunk in and changed your world. The first quarter, always difficult […]
Another week of shutdown has our country evolving. Things have definitely changed for better or worse. The promise of an economic stimulus and hopeful medical strategies brings out the optimist in many. For others the sky has fallen. Things will get better and restaurants will come back. Will it be the same? Probably not. The […]
As restaurant professionals, we are addicted to our business. We are also very anxious during these current times. Our business is our life and we are threatened. What should we do now? I’m sure most of you have consulted with advisers, watched videos, listened to podcasts or read the many Facebook posts on what you […]