January 1, 2019, the holiday season has come to a close. I hope it was a great one for you and your restaurant business. Time to take a breath and think of the year ahead. Many will watch football games over the day and weeks ahead. Your business is like a football game today; is […]
Have you ever been driving home from a weekend away and looking for a place to eat by searching the internet for a restaurant menu? This past weekend, my wife and I were away and looking for a place to eat while driving home. I had heard of a new restaurant that I had wanted […]
If you goal is to increase the credibility of your restaurant and bring in new customers, the importance of search engine listings should not be overlooked. There are over 800 search engine listings out there that should feature your restaurant. These search engine listings verify that your restaurant exists, signal to search engines that […]
If you’d like to succeed in the restaurant industry, a top-notch restaurant marketing mix is essential. Your marketing mix, or the set of tactics you use to promote your restaurant, should be built around product, price, place, and promotion or the 4 Ps of marketing. Get A Free Restaurant Marketing Assessment Here at CORE Restaurant […]
If increasing the profitability of your restaurant is one of your goals for 2018, you should make customer retention a top priority.While acquiring new customers is important, retaining existing ones is even more essential for a successful restaurant operation. Retaining Customers is Cheaper Than Acquiring New Ones Retaining customers is cheaper than acquiring new ones. […]
A new year, a new start. Many restaurants view this as an opportunity to start fresh with a new menu. Last year is over and it was a tough one for many restaurants. Many major chains went through buyouts, many restaurants closed. The brave that made it were concerned much of the year. Time for […]
Does your restaurant establish a marketing budget? As we head into the new year, it gives us a time to set up a new perspective for what we want to accomplish in 2018. Many things have changed in the restaurant industry over the past year. Now is your time to step back and develop your […]
Growing your sales with effective restaurant marketing strategies As we enter the busiest season of the restaurant year, it is important to refresh your teams on the importance of these months and the impact it can have on your business for the following year. Spend some time on these topics and have a great holiday […]
With the holidays fast approaching, it is important to assess your restaurant marketing plans for success this season. Your plans may include new menu items, community involvement programs, increasing catering sales, advertising and many more. One area of importance that is often neglected is the role your servers play in the guest experience. No matter […]
Are Your Employees Hurting Your Profits? We all agree there are many moving parts that impact the profitability of a restaurant, one of the key ingredients that is often overlooked are your employees. If you think about it, they are more than just servers and cooks. Every action they take has an impact on your […]
2017 has been a difficult year for many restaurants. The restaurant industry continues to change in many ways driven by the choices customers have. Many of the choices are facilitated by technology and the options it offers us to make decisions. Let’s take a closer look at just two ways in which technology has impacted […]
Restaurant leadership is like being the head coach of a professional football team. Depending on your business, you team may be large or it could be a small handful of players. Either way, it takes a leader to get all the parts functioning independently and producing a product as a team. Think of the football team. You have the […]
Most restaurant owners are faced with problems every week. There are a lot of balls juggling in the air every day. Some are handled flawlessly; some balls are dropped. The question remains how can you become a better juggler. The best jugglers practice a lot and have coaches to help them perfect their act. If […]
Football season is in full swing with High School, College and NFL Football every weekend. Does this help or hurt your restaurant? Yesterday, I went to a college football game that had over 100,000 people at the game. The tailgate lot was full, the concession stands were busy, and people were having fun. It was […]
No, this is not a blog about the Dr. Seuss book, but it is a story about places you might wind up at. Learn about how digital maps can impact your restaurant’s reputation. As a Restaurant Coach, I often use Google Maps when I travel. In many areas, I am not familiar with the towns and […]
