Are you satisfied with your restaurant performance? Are you hitting the potential you know is in your business? When I meet with restaurants, I often ask those questions along with, “Where do you want to be a year from now”? Each of you know your restaurant can do better. You know it deep down inside. Do you […]
It’s that time of year again. One the largest sporting events that will span several weeks. From Mid-March into early April many restaurant customers will be captivated by college basketball. It’s become one of the most talked about events in the country. College basketball NCAA March Madness! Free Restaurant Marketing Planning Guide So, what does […]
Choices… We all have choices whether it’s is in life, or specifically where we will dine when we go out to dinner. A recent business trip to Florida really hammered home to me the importance of differentiating your business from all the restaurants in your area. The gulf coast of Florida is a beautiful area […]
Let’s face it, Facebook is by far the largest social media network out there. Most of us have used it to keep up with friends and family or even community events. For restaurants, Facebook is an opportunity to build your own community of friends and followers. Last week I had the opportunity to visit with […]
Do you know the ROI of Takeout Menus for your restaurant? At the start of a new year many restaurant owners are scratching their heads on how to grow business. The opportunities are many, but some are readily tossed aside. One of those often neglected strategies is Takeout Menus. Recently I had a conversation with a restaurant […]
Effective Menu Marketing In 2019 A new year, new challenges to growing your restaurant business. One thing does remain constant, your menu is something every customer sees when they visit your restaurant. Have you ever thought of the many ways in which your menu can touch customers? In this blog we will look at menu […]
January 1, 2019, the holiday season has come to a close. I hope it was a great one for you and your restaurant business. Time to take a breath and think of the year ahead. Many will watch football games over the day and weeks ahead. Your business is like a football game today; is […]
Have you ever been driving home from a weekend away and looking for a place to eat by searching the internet for a restaurant menu? This past weekend, my wife and I were away and looking for a place to eat while driving home. I had heard of a new restaurant that I had wanted […]
If you goal is to increase the credibility of your restaurant and bring in new customers, the importance of search engine listings should not be overlooked. There are over 800 search engine listings out there that should feature your restaurant. These search engine listings verify that your restaurant exists, signal to search engines that […]
If increasing the profitability of your restaurant is one of your goals for 2018, you should make customer retention a top priority.While acquiring new customers is important, retaining existing ones is even more essential for a successful restaurant operation. Retaining Customers is Cheaper Than Acquiring New Ones Retaining customers is cheaper than acquiring new ones. […]
A new year, a new start. Many restaurants view this as an opportunity to start fresh with a new menu. Last year is over and it was a tough one for many restaurants. Many major chains went through buyouts, many restaurants closed. The brave that made it were concerned much of the year. Time for […]
Does your restaurant establish a marketing budget? As we head into the new year, it gives us a time to set up a new perspective for what we want to accomplish in 2018. Many things have changed in the restaurant industry over the past year. Now is your time to step back and develop your […]
With the holidays fast approaching, it is important to assess your restaurant marketing plans for success this season. Your plans may include new menu items, community involvement programs, increasing catering sales, advertising and many more. One area of importance that is often neglected is the role your servers play in the guest experience. No matter […]
2017 has been a difficult year for many restaurants. The restaurant industry continues to change in many ways driven by the choices customers have. Many of the choices are facilitated by technology and the options it offers us to make decisions. Let’s take a closer look at just two ways in which technology has impacted […]
Day in a day out you work at your passion of building your restaurant business. You have a vision and a dream of what success is like etched in your mind. You work hard every day to make it happen. Then you wake up and look around you. Reality sets in, you are running from […]