Restaurants Articles

Sequestration and Restaurant Marketing

February has ended and the consumer is still feeling the effects of the increase in the payroll tax and rising gasoline prices. the Commerce Department has reported that personal income plunged 3.6 percent in January, the biggest drop since January 1993. That’s a tough nut for any restaurant to handle. Now the government has signed into effect “Sequestration”. […]

Restaurant Marketing Coach; Can They Bring Value To My Business?

When you look at everything that is going on in the restaurant business, it is easy to understand why restaurant owners are overwhelmed. Competitive challenges, human resource issues, technology changes and rising food cost are just some of the many issues that are faced every day. The list keeps growing and the ability to keep […]

Rising Commodity Cost Impacting Your Restaurant Profits?

With a projected rise of 3.5 percent in food commodity costs in 2013, an increase of ten percent from only three years ago, restaurant owners are at a crossroads of adjusting for market changes while still meeting consumer preferences. To stay ahead of the game, restaurant owners need to hone in on data from their […]

Resolve To Be Better

Resolve To Be Better Happy New Year! 2013 is upon us and many of us have taken stock of the past year and are setting plans to make 2013 a better year for our restaurants. Sounds like a tall order, but much like anything you need to break it down to manageable chunks. Here are […]

Do You Have Time for Restaurant Marketing

It’s mid-October and the leaves are falling. Some parts of the country have already seen the first snowfall. You know what this means, your restaurant is entering into the busy season with the upcoming holidays. Great News… maybe. Are you prepared to do everything that needs to be done? This is the time of year […]

Gaining Customer Loyalty

Why do customers keep coming back to your restaurant? What do they like about your restaurant? What do they not like about your restaurant? Three very basic questions that every restaurant owner needs to know the answers to. This is the essence of the Guest Experience.  These questions answer the most basic parts about your restaurant […]

Does Your POS System Make Money For Your Restaurant?

There are many tools that can be used to help you increase profits in your restaurant. One of them is your POS System….. do you use it? As I work with restaurant owners I found many situations where there may be no POS system in the store to help a restaurant, or the owners do […]