Gift cards are used by local businesses to reward others. Are they using yours? Every day you wonder how can you increase your restaurant sales, did you realize your restaurant gift cards sales are probably the most unused tool in your tool belt. Most restaurant owners think of how they can get consumers to buy […]
The COVID pandemic is softening and many restaurants are back to strategic planning
Welcome 2021! Last year was a crazy year as we know. The pandemic changed everything and we are not out of the woods yet. State and local governments also impacted the way in which restaurants do business. You have had everything thrown at you and you have survived so far. The promise of a vaccine […]
Every day when I look at the news, all I see is how the COVID -19 virus is having a second wave. State governments are reacting, consumers are worried and it may appear that a lockdown is looming. For myself, our state travel restrictions have cancelled our family Thanksgiving gathering. I’m sure this is happening […]
If you’d like to succeed in the restaurant industry, a top-notch restaurant marketing mix is essential. Your marketing mix, or the set of tactics you use to promote your restaurant, should be built around product, price, place, and promotion or the 4 Ps of marketing. Get A Free Restaurant Marketing Assessment Here at CORE Restaurant […]
A new year, a new start. Many restaurants view this as an opportunity to start fresh with a new menu. Last year is over and it was a tough one for many restaurants. Many major chains went through buyouts, many restaurants closed. The brave that made it were concerned much of the year. Time for […]
Day in a day out you work at your passion of building your restaurant business. You have a vision and a dream of what success is like etched in your mind. You work hard every day to make it happen. Then you wake up and look around you. Reality sets in, you are running from […]
No, this is not a blog about the Dr. Seuss book, but it is a story about places you might wind up at. Learn about how digital maps can impact your restaurant’s reputation. As a Restaurant Coach, I often use Google Maps when I travel. In many areas, I am not familiar with the towns and […]
Over the past few years, many restaurant owners I have met with have been very skeptical of review sites such as Yelp or TripAdvisor. They contended that the reviews are false, misleading or competitors just writing bad reviews about them. In some cases they claim that Yelp was misleading in its representation of reviews. Recently […]
Restaurant Margins are tight, we all know that. Rising food cost, minimum wage increases, and competitive pressures make a day to day impact. It’s a tough business, every penny counts, but are you getting every penny your restaurant is earning? I’m sure your distributor is passing along all of the allowances that they get from […]
As we start a new year it is important to take a step back and look at how you did last year. Was it a good year filled with great things that will lead you into 2015? Was your restaurant marketing plan effective? Many restaurants owners I meet with are just too busy to take […]
November is upon us and the holiday planning is set in place for most restaurants. Gift card promotions in place and holiday parties are booked. Fortunately gasoline prices are dropping which will free up discretionary spending. The challenge is to drive traffic into your restaurant and away from the big box stores. Promotions on social […]
Over the past few weeks I have visited with many restaurant owners to discuss what their restaurant marketing programs are and the results they are getting. Some are doing great while others need help in building the business with effective marketing programs. Throughout my conversations, it became apparent that many restaurants are overspending on programs. […]
When was the last time your restaurant’s website made you money? The majority of restaurant websites that I take a look at are not really helping restaurant owners increase revenue. Yes, a website is designed to create awareness and promote a professional image, but it can also drive new traffic and create new revenue streams for […]
Where has the customer traffic gone? In recent meetings with clients, the focus has really shifted on how do we build customer traffic counts. The NRA data confirms that customer traffic counts have been declining steadily for several years. Restaurant sales have shown minor increases largely due to price increases. The question still remains the […]