Think about it…. How many times a week does somebody knock on your door and ask for donations from your restaurant? One…Three….Ten times a week?
Restaurant owners I have spoken to about this topic seemed annoyed with all of these people asking for donations. Yes, it can be a hassle, yes it can cost you money, but do you ever consider the upside potential this brings to your business? It’s what you do with this opportunity that can have a significant impact for your business.
Unfortunately, most organizations or individuals just want a cash donation with nothing in return for you or your business. Most of the proactive restaurant owners have created their own restaurant marketing plan around this opportunity. A plan that involves their restaurant with the community on a one day, or yearlong event that ties them into the fabric of the community and brings many benefits to the restaurant.
Let’s look at some facts:
- 76% of American consumers surveyed have taken part in at least one cause-related marketing campaign.
- 77% of women and 64% of men expected to consider a company’s reputation for supporting causes when purchasing.
- 89% of Americans are likely to switch brands to one associated with a cause, given comparable price.
These are some compelling reason to consider Cause Related Marketing as part of your overall marketing plan.
But is it profitable for my restaurant? If you consider the top three goals for any restaurant owner for getting more customers, getting them to spend more, and having them come back again, Cause Related Marketing hits all three of these targets. On top of this, it lessens the need for deep discounting which erodes your profit margins.
To make Cause Related Marketing even more effective, there is existing Loyalty Programs that takes your restaurant marketing campaign to new levels as it ties your program in with a loyalty platform that tracks the sales from the various groups, creates a customer database for future marketing efforts and provide clear transparency to your community groups on how much they are earning by making purchases at your restaurant. An all of this is tax deductible as a donation and not a price discount.
As you think about your marketing plans for the coming year, consider Cause Related Marketing. It will grow your business and develop a stronger tie to your local community for years to come.
If you would like more information, please contact Joe Welsh at 1-888-890-9492 x 1001 or firstname.lastname@example.org
With over 30 years of experience in the food industry, CORE Restaurant Marketing’s mission is helping restaurants improve their revenues. To learn more about how CORE Restaurant Marketing can bring value to the restaurant industry, download the Free Whitepaper “Seven Strategies to Increase Restaurant Traffic and Profitability”.