Recently, several casual dining restaurant chains have announced that they are “exploring options” or slowing their growth pattern for additional stores. The reasons they site are declining customer restaurant traffic and the resulting impact on quarterly profits. What’s going on with this trend and how does the restaurant owner react so that he does not explore his own options.
Take a step back and look at what the chains are doing to reach these conclusions. Step one, analyze the data. What role does your POS system play in this equation? More importantly, when was the last time you looked closely at the data both transactions and financial.
Step two is to figure out how you can improve your guest counts and check counts. Effective restaurant marketing programs will have a significant impact on your top line sales as well as your bottom line profits. Are your restaurant market programs generating business for you? Are you seeing results? Do you have the measurement tools to define effectiveness? Unfortunately, many independent restaurants just don’t know.
If your restaurant marketing tools are effective, do your guests want to sing the praises of your restaurant and tell their friends? Do they go to review sites and speak highly of their Guest Experience? It’s a proven fact that Word of Mouth advertising works for restaurants and delivers customer loyalty. Make sure you are getting the good word of mouth exposure!
Take a good hard look at your marketing programs and see if they are delivering results. If you would like a free 30 minute conversation about your restaurants marketing programs, give us a call. We want to see you succeed!
With over 30 years of experience in the food industry, CORE Restaurant Marketing’s mission is helping restaurants improve their revenues. To learn more about how CORE Restaurant Marketing can bring value to the restaurant industry, download the Free Whitepaper “Key Drivers to Restaurant Profitability”.
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