The Power of Madness on Restaurant Marketing

NCAA BracketsLast week my travels took me to Nashville Tennessee to work with one of my clients. It was a good trip but one thing struck me clearly, the power of NCAA Basketball on the local economy.

The NRA reports that business in the restaurant industry was off dramatically during January and February. My clients have expressed similar concerns about their business as well. With this as a backdrop, it was great to be in a city restaurant bustling with activity during tournament weekend in Nashville. Lunch on a Thursday found the restaurant packed with a 10 minute wait.

Later that day  spoke with a client in another city where there was a tournament last year and asked him about the economic impact on his business. He told me that it added a significant boost to his numbers that unfortunately he has to face this year. I think he will do OK because we had put together a great program to take advantage of St. Patty’s Day and the NCAA Brackets Challenge with a tie-in to his loyalty program.

Obviously the NCAA tournament is a great business boost if it is in your city. If it isn’t build an event that takes advantage of the promotion potential that the games bring.

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