Growing Your Restaurant Traffic

Consumer traffic at restaurants has been declining steadily since 2020. Growing your restaurant business clearly depends on consumer traffic.

The pandemic has had a major impact on those numbers obviously. Rising commodity cost opened the door to raising prices to keep up and enhance the profit a bit for some smart restaurant owners. Government money also helped keep many restaurant owners afloat during these tough times but the money has dried up.

We are at the crossroads now for many restaurant owners. Every day you read of chain locations and independents calling it quits. Between the pandemic, rising cost and labor issues the punches have taken their toll. The consumer has tightened up their spending to stay afloat as well. Credit card debit is at an all time high.  Raising prices is not the answer for most restaurants!

Back To the Basics

Getting customers in the door is the answer. As the consumer reduced their spending, they are still going out to eat but being very selective. This is where the basics come in. There are seven proven strategies that will get results. Unfortunately, most independents never did a great job on the basics. They relied on raising prices to carry them through. Here are the seven basics:

1. Online Presence
2. Digital Marketing
3. Loyalty Programs
4. Innovated Menu
5. Customer Engagement
6. Utilize Technology
7. Quality Service and Great food

By combining these strategies, restaurants can increase visibility, attract new customers, and build a loyal customer base. It’s important to tailor your strategies to fit the unique needs and goals of your restaurant. Your business is local, and your strategies must incorporate that at the baseline.

Our mission is to help you survive by building your support in your local community. To get your free market evaluation of the seven basics, please let us know by contact us to set up a time to speak of by filling out the market evaluation form.  Dine Local, Support Your Local Restaurants.