September 1st is fast approaching, and the COVID-19 crisis is not letting up. Many states are reporting increased cases and travel restrictions are in 30 states. Some states, like Pennsylvania, have reduced seating capacity in restaurants to 25%. With all this happening, it makes me wonder, what will restaurants do in the fall?
Think about it. There is a strong possibility that the pandemic will get worse as people start to resume normalcy. We have seen it already. Now that children will be back in schools and sporting activities are happening, the risk of the virus spreading will increase. This will only heighten the fear that consumers have. On top of this, the weather will be getting colder and outdoor seating will go away. All of this leads to another perfect storm for restaurants during a time when the seasonality of restaurant sales picks up.
At Core Restaurant Marketing, we work with restaurants on developing solutions. To get a free consultation feel free to contact us at info@corerestaurantmarketing.com. We will coach you through solutions that will work for your restaurant.
Joe Welsh
Joe Welsh is a Partner with CORE Restaurant Marketing Solutions which is a national restaurant marketing agency focusing on helping restaurants improve their sales and profitability. Joe has worked with restaurants on a local and national basis. He has developed and implemented programs for US Foodservice, Gordon Foods and Performance Food Group. Joe has his Master’s Degree in Food Marketing from St. Joseph’s University and over 30 years’ experience in the Food Industry covering both the retail and foodservice sectors.
Leave a Reply