As restaurant professionals, we are addicted to our business. We are also very anxious during these current times. Our business is our life and we are threatened. What should we do now?
I’m sure most of you have consulted with advisers, watched videos, listened to podcasts or read the many Facebook posts on what you should do. I know I have as well. But this is different, it’s not about the steps you need to take, it’s about your mindset.
This industry we love will change profoundly. Many of the things we have talked about will happen sooner rather than later. Online ordering usage, 3rd party delivery, ghost kitchens, integrated marketing, eGift cards, inventory management strategies, and cost savings programs will become necessary to succeed in the future. The things we have not embraced will become necessary for the future. This current crisis will change consumer behavior, but will it change the way you run your business?
Now is the time to think and prepare. What do you want your business to look like a year from now? What needs to happen in the next 30, 60, 90, and 180 days for you to survive and thrive? We have been given a kick in the butt, now how do you react?
We are all in this together. Friends helping friends, business owners and suppliers pulling together. Now is the time to make the changes you need to thrive in the future. We are all here to help in this time of need.
At CORE Restaurant Marketing, we have helped many restaurants design and execute business strategies that achieve positive results. Our mission is simple, how can we help restaurants succeed. The services we offer and the experts we utilize have generated proven results for restaurants of all types. Contact us at info@corerestaurantmarketing.com for more information or to schedule a time to speak with one of our restaurant marketing coaches.
Joe Welsh
Joe Welsh is a Partner with CORE Restaurant Marketing Solutions which is a national restaurant marketing agency focusing on helping restaurants improve their sales and profitability. Joe has worked with restaurants on a local and national basis. He has developed and implemented programs for US Foodservice, Gordon Foods and Performance Food Group. Joe has his Master’s Degree in Food Marketing from St. Joseph’s University and over 30 years’ experience in the Food Industry covering both the retail and foodservice sectors.
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