Restaurant Reputation
If you goal is to increase the credibility of your restaurant and bring in new customers, the importance of search engine listings should not be overlooked. There are over 800 search engine listings out there that should feature your restaurant. These search engine listings verify that your restaurant exists, signal to search engines that your business is legitimate, and improve your rankings.
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Types of Search Engine Listings
Some of the most popular search engine listings include Google, Yahoo, Bing, and Facebook. The ones that are particularly beneficial for the restaurant industry are Yelp, OpenTable, TripAdvisor, and Zomato. Additionally, Waze and other GPS applications are considered search engine listings that restaurant visitors frequently use.
Accuracy and Consistency of Search Engine Listings is Key
It’s important to note that while it’s great to be listed on all search engine listings, it’s even more important to ensure that your listings are accurate. If someone searches for your restaurant on Waze and drives to a destination that is not your restaurant because the address was incorrect, you may ruin your reputation and miss out on a customer.
Consistency is also vital when it comes to search engine listings for restaurants. If the name, address, or phone number of your restaurant varies from listing to listing, your rankings and digital footprint may suffer. In the event there are discrepancies such as misspellings, abbreviations, or a missing suite number, your restaurant may be displayed with incorrect information or not displayed at all.
Optimizing Search Engine Listings
Once your restaurant is accurately and consistently listed on hundreds of search engine listings, you should take some time to optimize them. One of the best ways to do so is to post high-quality and relevant pictures. You can also add keywords like “Chinese buffet” or “Italian restaurant” to your listings.
How CORE Restaurant Marketing Can Help
At CORE Restaurant Marketing, we have helped countless restaurants accurately place their name, address, and phone number on every search engine listing that exists. We use four primary data aggregators to make sure that your restaurant is listed on over 800 search engine listings without any errors. With our service, you don’t have to worry about missing out on business because of an inaccurate listing. Contact us at info@corerestaurantmarketing.com for more information.
Joe Welsh
Joe Welsh is a Partner with CORE Restaurant Marketing Solutions which is a national restaurant marketing agency focusing on helping restaurants improve their sales and profitability. Joe has worked with restaurants on a local and national basis. He has developed and implemented programs for US Foodservice, Gordon Foods and Performance Food Group. Joe has his Master’s Degree in Food Marketing from St. Joseph’s University and over 30 years’ experience in the Food Industry covering both the retail and foodservice sectors.
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