Guest Experience Articles

Yes 2020! The holiday season for 2019 is upon us now and it enables you to set your restaurant marketing plans for 2020 in motion. Action now will help build your business for next year. Free Digital Strategy Assessment and Restaurant Reputation Report In the restaurant world it all starts with great food and service. […]

Growing your sales with effective restaurant marketing strategies As we enter the busiest season of the restaurant year, it is important to refresh your teams on the importance of these months and the impact it can have on your business for the following year. Spend some time on these topics and have a great holiday […]

Are Your Employees Hurting Your Profits? We all agree there are many moving parts that impact the profitability of a restaurant, one of the key ingredients that is often overlooked are your employees. If you think about it, they are more than just servers and cooks. Every action they take has an impact on your […]

2017 has been a difficult year for many restaurants. The restaurant industry continues to change in many ways driven by the choices customers have. Many of the choices are facilitated by technology and the options it offers us to make decisions. Let’s take a closer look at just two ways in which technology has impacted […]

Restaurant leadership is like being the head coach of a professional football team. Depending on your business, you team may be large or it could be a small handful of players. Either way, it takes a leader to get all the parts functioning independently and producing a product as a team. Think of the football team. You have the […]

With many of our clients, we utilize a Restaurant Reputation Management tool to monitor what is being said by their customers on the review sites.  We see the good bad and the ugly side of consumer comments about many restaurants across the country. It truly becomes obvious as to why some restaurants are very successful […]

No, this is not a blog about the Dr. Seuss book, but it is a story about places you might wind up at. Learn about how digital maps can impact your restaurant’s reputation. As a Restaurant Coach, I often use Google Maps when I travel. In many areas, I am not familiar with the towns and […]

Over the past few years, many restaurant owners I have met with have been very skeptical of review sites such as Yelp or TripAdvisor.  They contended that the reviews are false, misleading or competitors just writing bad reviews about them. In some cases they claim that Yelp was misleading in its representation of reviews. Recently […]

Restaurant Margins are tight, we all know that. Rising food cost, minimum wage increases, and competitive pressures make a day to day impact. It’s a tough business, every penny counts, but are you getting every penny your restaurant is earning? I’m sure your distributor is passing along all of the allowances that they get from […]

As we start a new year it is important to take a step back and look at how you did last year.  Was it a good year filled with great things that will lead you into 2015? Was your restaurant marketing plan effective? Many restaurants owners I meet with are just too busy to take […]

November is upon us and the holiday planning is set in place for most restaurants. Gift card promotions in place and holiday parties are booked. Fortunately gasoline prices are dropping which will free up discretionary spending. The challenge is to drive traffic into your restaurant and away from the big box stores. Promotions on social […]

When was the last time your restaurant’s website made you money? The majority of restaurant websites that I take a look at are not really helping restaurant owners increase revenue. Yes, a website is designed to create awareness and promote a professional image, but it can also drive new traffic and create new revenue streams for […]

Every week I speak with restaurant owners in many parts of the country. In each conversation, they tell me of their concerns in running their restaurant business. In each of these conversations they all expressed many of the same concerns and they revolve around these five issues: Growing sales and reducing cost. Rising food cost […]

Recently I came across a study that was done by Deloitte consulting on loyalty within the restaurant industry.  It is a very good analysis of loyalty in the industry, but another fact caught my attention. The study looked at driving factors of why consumers go to restaurants. There are many factors that drive our decisions […]

How do restaurant operators look at the cost of marketing? The NRA’s guidelines for restaurant marketing says that restaurants should allocate anywhere between two and four percent on restaurant marketing.  Do restaurant owners follow this model when budgeting for their business?  Like many families, the budget sometimes goes out the window when juggling expenses.  The […]