marketing Articles

Would 4% Points Make a Difference To Your Restaurants Bottom Line?

With food costs rising every week are your restaurants profits taking a hit? Almost every day there is something in the news about the price of something going up. Beef, pork, dairy, and coffee are all going up. As a restaurant owner, what is your strategy to handling these increases? Some chains will be raising […]

What Does Brand Reputation Mean?

Recently I came across a study that was done by Deloitte consulting on loyalty within the restaurant industry.  It is a very good analysis of loyalty in the industry, but another fact caught my attention. The study looked at driving factors of why consumers go to restaurants. There are many factors that drive our decisions […]

Top 5 Concerns for Your Restaurant Business Plan in 2014

As we go into a new year, restaurant owners should be developing their restaurant business plan for operational efficiency and marketing strategies to increase sales. A recent study of restaurant owners in Columbus Ohio cited the top five concerns to be dealt with in 2014. Outlined below are their thoughts. How will I increase sales and […]

5 Steps to Consider In Your Restaurant Business Plan For 2014

2013 is done! 2014 is here…. Now what will you do? At the beginning of every year it’s always good to take a step back and see what worked and what did not work over the past year in your restaurant. Here are four quick easy categories to help you figure out your restaurant business […]

Restaurant Marketing Plans for 2014.

I know, I know…. You are just preparing for the busy holiday season and planning for 2014 is the last thing on your mind. Unfortunately we all know that time goes so fast and January of 2014 will be here in no time. Do you want to come out of the gate fast, or start […]

Is Your Restaurant Part of Your Local Community

Think about it…. How many times a week does somebody knock on your door and ask for donations from your restaurant? One…Three….Ten times a week? Restaurant owners I have spoken to about this topic seemed annoyed with all of these people asking for donations. Yes, it can be a hassle, yes it can cost you […]

Are Your Restaurant Profits Walking Out The Door?

I find it truly amazing how large the portion sizes are at most restaurants! For some restaurant owners this may be a strategy to help your restaurant get know. Large portions…. cheap prices. But to those restaurants have they ever considered the impact on the profitability of the restaurant? This past week, my wife and […]

How can a Loyalty Program help your restaurant?

Statistics say that over 50% of diners participate in a least one loyalty program? Is your restaurant playing in the game? Restaurant marketing is evolving very fast with the aid of technology gains. Yet some restaurants are still using old fashioned punch cards for their customers. While punch cards can achieve some of the same […]

Does Your Restaurant Marketing Have A Rainy Day Fund?

Last night I went out for dinner to a local restaurant and had my meal on their outdoor deck. It was a great night, about 70 degrees, no wind and just a great night to sit out and enjoy a meal. During the course of the night, the owner “Dutch” stopped by our table to […]

CORE Restaurant Marketing Outlines Five Strategies For Mid-Year Restaurant Business Reviews.

With the end of the month of June approaching, it’s time for restaurants to evaluate six months of business performance and implement strategies to reach year-end goals for 2013. January through June has been a challenging time in the restaurant industry. The first quarter was impacted by payroll tax increases and rising gasoline prices that […]