restaurant Marketing Articles

Fear Of The Unknown For Restaurants

Every day when I look at the news, all I see is how the COVID -19 virus is having a second wave. State governments are reacting, consumers are worried and it may appear that a lockdown is looming. For myself, our state travel restrictions have cancelled our family Thanksgiving gathering. I’m sure this is happening […]

Rethink Your Restaurant Business Plan

What will it take for your restaurant to succeed after the COVID-19 shutdowns? For those of you who were able to hang in there, you are tired. The daily struggles and stress to keep your business going has taken its toll on you and your team. When the doors open, the stress will still be […]

The Restaurant Comeback

We are fighters! We are dreamers! Everyday has always been a challenge. That is what we love about our chosen path in the restaurant industry. We face a bigger challenge and our actions now set the tone for how we come out of the current crisis.  Many restaurants have been very proactive despite the COVID-19 […]

Restaurants Got Kicked In the Butt

As restaurant professionals, we are addicted to our business. We are also very anxious during these current times. Our business is our life and we are threatened. What should we do now? I’m sure most of you have consulted with advisers, watched videos, listened to podcasts or read the many Facebook posts on what you […]

Building Your Restaurant Customers For 2020

Yes 2020! The holiday season for 2019 is upon us now and it enables you to set your restaurant marketing plans for 2020 in motion. Action now will help build your business for next year. Free Digital Strategy Assessment and Restaurant Reputation Report In the restaurant world it all starts with great food and service. […]

Marketing Your Restaurant Menu In A Digital World

The latest restaurant industry trends point to an industry in turmoil. Sales are down and customer traffic is off. There are some segments of the business that are growing, but often at a cost. With all of this as a backdrop, what is your plan to come out on top by the end of the year? […]

Hitting Your Restaurant Potential

Are you satisfied with your restaurant performance? Are you hitting the potential you know is in your business? When I meet with restaurants, I often ask those questions along with, “Where do you want to be a year from now”? Each of you know your restaurant can do better. You know it deep down inside. Do you […]

Does Social Media Marketing Work For Restaurants?

Let’s face it, Facebook is by far the largest social media network out there. Most of us have used it to keep up with friends and family or even community events. For restaurants, Facebook is an opportunity to build your own community of friends and followers.   Get Your Restaurant Marketing eBook Lately, many restaurants have […]

March Madness For Restaurant Marketing

It’s that time of year again. One the largest sporting events that will span several weeks. From Mid-March into early April many restaurant customers will be captivated by college basketball. It’s become one of the most talked about events in the country. College basketball NCAA March Madness! Free Restaurant Marketing Planning Guide So, what does […]

What Makes Your Restaurant Different?

Choices… We all have choices whether it’s is in life, or specifically where we will dine when we go out to dinner. A recent business trip to Florida really hammered home to me the importance of differentiating your business from all the restaurants in your area. The gulf coast of Florida is a beautiful area […]

Marketing Your Restaurant Menu With Social Media

Let’s face it, Facebook is by far the largest social media network out there. Most of us have used it to keep up with friends and family or even community events. For restaurants, Facebook is an opportunity to build your own community of friends and followers.  Last week I had the opportunity to visit with […]

5 Ways to Grow your Restaurant Sales With Takeout Menus

Do you know the ROI of Takeout Menus for your restaurant? At the start of a new year many restaurant owners are scratching their heads on how to grow business. The opportunities are many, but some are readily tossed aside. One of those often neglected strategies is Takeout Menus. Recently I had a conversation with a restaurant […]

5 Menu Marketing Strategies for 2019

Effective Menu Marketing In 2019  A new year, new challenges to growing your restaurant business. One thing does remain constant, your menu is something every customer sees when they visit your restaurant. Have you ever thought of the many ways in which your menu can touch customers? In this blog we will look at menu […]

Customer Acquisition vs. Customer Retention: What is More Profitable for Your Restaurant?

If increasing the profitability of your restaurant is one of your goals for 2018, you should make customer retention a top priority.While acquiring new customers is important, retaining existing ones is even more essential for a successful restaurant operation. Retaining Customers is Cheaper Than Acquiring New Ones Retaining customers is cheaper than acquiring new ones. […]

Marketing Budgets for Restaurants

Does your restaurant establish a marketing budget? As we head into the new year, it gives us a time to set up a new perspective for what we want to accomplish in 2018. Many things have changed in the restaurant industry over the past year. Now is your time to step back and develop your […]