Consumer traffic at restaurants has been declining steadily since 2020. Growing your restaurant business clearly depends on consumer traffic. The pandemic has had a major impact on those numbers obviously. Rising commodity cost opened the door to raising prices to keep up and enhance the profit a bit for some smart restaurant owners. Government money […]
Digital marketing is all the rage in current marketing circles, but lets not forget that some traditional marketing strategies work well also. Some offline marketing channels for restaurants are: 1 – Hosting or participating in community events, such as food festivals, live music nights, or charity fundraisers. 2 – Investing in print advertising, such as […]
Looking for proven ways to drive traffic to your restaurant this October. These thoughts will help you boost your sales. Driving Restaurant TrafficThe best restaurant promotions for October often take advantage of seasonal themes, holidays, and events that occur during this month. Here are some ideas for restaurant promotions that could work well in October: […]
How to Grow Your Sales During This Season. The back-to-school season can have a significant impact on restaurants, both positively and negatively. Here are some ways in which the back-to-school season can influence restaurants: Positive Impact: Negative Impact: Overall, the impact of the back-to-school season on restaurants can vary widely based on the restaurant’s location, […]
Learn how they can help your business grow Engaging in cause-related marketing can provide numerous benefits to restaurants, ranging from increased customer loyalty to positive social impact. Here are the top 10 reasons why restaurants should consider participating in cause-related marketing: Remember, the key to successful cause-related marketing is to choose a cause that aligns […]
Maximizing online profiles can lead to several financial impacts for restaurants. Here are some ways in which a restaurant can get financial results from their profiles.
In the digital age, customer reviews have become a crucial component of a restaurant’s marketing strategy. Word-of-mouth has always been a powerful tool in the restaurant industry, and with the advent of online review sites such as Yelp, TripAdvisor, and Google Reviews, customers can easily share their experiences with a wider audience. But how can […]
The COVID pandemic is softening and many restaurants are back to strategic planning
Every day when I look at the news, all I see is how the COVID -19 virus is having a second wave. State governments are reacting, consumers are worried and it may appear that a lockdown is looming. For myself, our state travel restrictions have cancelled our family Thanksgiving gathering. I’m sure this is happening […]
What will it take for your restaurant to succeed after the COVID-19 shutdowns? For those of you who were able to hang in there, you are tired. The daily struggles and stress to keep your business going has taken its toll on you and your team. When the doors open, the stress will still be […]
We are fighters! We are dreamers! Everyday has always been a challenge. That is what we love about our chosen path in the restaurant industry. We face a bigger challenge and our actions now set the tone for how we come out of the current crisis. Many restaurants have been very proactive despite the COVID-19 […]
As restaurant professionals, we are addicted to our business. We are also very anxious during these current times. Our business is our life and we are threatened. What should we do now? I’m sure most of you have consulted with advisers, watched videos, listened to podcasts or read the many Facebook posts on what you […]
Yes 2020! The holiday season for 2019 is upon us now and it enables you to set your restaurant marketing plans for 2020 in motion. Action now will help build your business for next year. Free Digital Strategy Assessment and Restaurant Reputation Report In the restaurant world it all starts with great food and service. […]
The latest restaurant industry trends point to an industry in turmoil. Sales are down and customer traffic is off. There are some segments of the business that are growing, but often at a cost. With all of this as a backdrop, what is your plan to come out on top by the end of the year? […]
Are you satisfied with your restaurant performance? Are you hitting the potential you know is in your business? When I meet with restaurants, I often ask those questions along with, “Where do you want to be a year from now”? Each of you know your restaurant can do better. You know it deep down inside. Do you […]