We are fighters! We are dreamers! Everyday has always been a challenge. That is what we love about our chosen path in the restaurant industry. We face a bigger challenge and our actions now set the tone for how we come out of the current crisis.
Many restaurants have been very proactive despite the COVID-19 Crisis. They have been involved in their community and the community is responding. They have been strong on social media keeping visible to their customers and community. Many have taken steps to help their employees who are part of their extended family. Some have chosen to close temporarily and come back better and stronger. The industry we love will be changed by this virus. Americans are adapting to working from home and becoming more adept at using technology. Curbside pickup and food delivered to our homes is happening everywhere. This is the new reality.
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Many restaurants are taking this time to prepare for “The Restaurant Comeback”. This past week many clients have talked to me about rethinking their menu. They also now realize the value of a customer database that can be built with their own online ordering platform. Sending eGift cards to a friend across town or across the country. Cutting costs with better inventory management and improved purchasing strategies are top of mind with proactive restaurants. Even ghost kitchen strategies are not a taboo thought.
These operators are setting them up for success when we come out of this quarantine. They are setting plans to be stronger for the future. They will be the ones who survive and thrive in the new restaurant world. They will be ready for the new reality. Will you?
At CORE Restaurant Marketing, we have helped many restaurants design and execute business strategies that achieve positive results. Our mission is simple, how can we help restaurants succeed. The services we offer and the experts we utilize have generated proven results for restaurants of all types. Contact us at info@corerestaurantmarketing.com for more information or to schedule a time to speak with one of our restaurant marketing coaches.
Joe Welsh
Joe Welsh is a Partner with CORE Restaurant Marketing Solutions which is a national restaurant marketing agency focusing on helping restaurants improve their sales and profitability. Joe has worked with restaurants on a local and national basis. He has developed and implemented programs for US Foodservice, Gordon Foods and Performance Food Group. Joe has his Master’s Degree in Food Marketing from St. Joseph’s University and over 30 years’ experience in the Food Industry covering both the retail and foodservice sectors.
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