Restaurant Marketing Blog

Helping Your Restaurant Thrive in Today’s Market

Put Customer Reviews to Work for Your Restaurant

In the digital age, customer reviews have become a crucial component of a restaurant’s marketing strategy. Word-of-mouth has always been a powerful tool in the restaurant industry, and with the advent of online review sites such as Yelp, TripAdvisor, and Google Reviews, customers can easily share their experiences with a wider audience. But how can […]

Restaurant Traffic is Down 4% In December 2022

The latest data shows the restaurant traffic continues to decline. Is this the trend that will continue into 2023? It is important to focus on profitability during these times, but marketing efforts must continue to drive traffic into your restaurant. Restaurant Trends and Business Success in 2023 The past year has continued to throw curveballs […]

Marketing Your Restaurant Menu In A Digital World

Welcome 2021! Last year was a crazy year as we know. The pandemic changed everything and we are not out of the woods yet. State and local governments also impacted the way in which restaurants do business. You have had everything thrown at you and you have survived so far. The promise of a vaccine […]

Reaching Out to Your Loyal Customers

As we continue into the holiday season, this year will be different for your restaurant. First, holiday gatherings will be few and far between which will impact catering. Second, traffic will be limited due to restrictions established by local governments regarding where your customers can go. The flow of new customers into your restaurant will […]

Embrace the Restaurant Struggle

The struggle is real for restaurants; you know that. Each day brings new developments in the COVID battle. State governments are controlling your ability to conduct business. Consumers are becoming more cautious in their actions. The media is sounding the alarms. What’s more, as winter approaches outdoor dining is coming to a halt, while restrictions […]

Fear Of The Unknown For Restaurants

Every day when I look at the news, all I see is how the COVID -19 virus is having a second wave. State governments are reacting, consumers are worried and it may appear that a lockdown is looming. For myself, our state travel restrictions have cancelled our family Thanksgiving gathering. I’m sure this is happening […]

Restaurant Owners – What Is Your Why

This has been a truly challenging year for restaurant owners. Aside from the normal challenges of running a business, you have had to deal with COVID 19 and everything that comes with. Depending on what state you live in, your government has made the stress even greater with restrictions on running your business. The challenges […]

Restaurant’s 50% Solutions

September 1st is fast approaching, and the COVID-19 crisis is not letting up. Many states are reporting increased cases and travel restrictions are in 30 states. Some states, like Pennsylvania, have reduced seating capacity in restaurants to 25%. With all this happening, it makes me wonder, what will restaurants do in the fall? Think about […]

Customer Expectations for Your Restaurant

What Do Your Customers Want? Over the next 45 days, most of the states will have started their reopen plans. It will be an interesting time frame to see what works and what does not. One thing we know is true, the consumer is in control of what happens, but the restaurants will set the […]

Rethink Your Restaurant Business Plan

What will it take for your restaurant to succeed after the COVID-19 shutdowns? For those of you who were able to hang in there, you are tired. The daily struggles and stress to keep your business going has taken its toll on you and your team. When the doors open, the stress will still be […]

The Restaurant Comeback – A Year from Today

Close your eyes and imagine. What will your restaurant world look like a year from today? You made it through COVID -19 and through the summer. Each day was a new challenge, but the fall and holiday season came upon us. The new normal had sunk in and changed your world. The first quarter, always difficult […]

The Restaurant Comeback – The New Normal

Another week of shutdown has our country evolving. Things have definitely changed for better or worse. The promise of an economic stimulus and hopeful medical strategies brings out the optimist in many. For others the sky has fallen. Things will get better and restaurants will come back. Will it be the same? Probably not. The […]

The Restaurant Comeback

We are fighters! We are dreamers! Everyday has always been a challenge. That is what we love about our chosen path in the restaurant industry. We face a bigger challenge and our actions now set the tone for how we come out of the current crisis.  Many restaurants have been very proactive despite the COVID-19 […]

Restaurants Got Kicked In the Butt

As restaurant professionals, we are addicted to our business. We are also very anxious during these current times. Our business is our life and we are threatened. What should we do now? I’m sure most of you have consulted with advisers, watched videos, listened to podcasts or read the many Facebook posts on what you […]