Last year was a crazy year as we know. The pandemic changed everything and we are not out of the woods yet. State and local governments also impacted the way in which restaurants do business. You have had everything thrown at you and you have survived so far. The promise of a vaccine is ahead and there appears to be a light at the end of the tunnel. Yes, it is time to ramp up restaurant menu marketing!
One of the learnings we have seen in 2020 was the importance of marketing your restaurants menu. As seating capacity limits were put in place, you could no longer rely on store traffic to drive sales. As an executive of an online ordering company told me “online ordering saw a ten-year projection come to fruition in ten months”. The consumer has accepted digital menus as a way interact with restaurants. Many restaurants have done very well during the pandemic, many have closed their doors as well. The consumer has accepted digital menus as a way interact with restaurants. Many restaurants have done very well during the pandemic, many have closed their doors as well.
A common tactic that separated the two groups was the ability to market your menu in a digital world. There are eight proven strategies to reach consumers with your menu or special offers that led the way for many restaurants in 2020. The chains have this down to a science, but the independents have fallen significantly behind in this area. At the beginning of the new year, it is time to get on track and compete with your menu in a digital world. The results can be the financial difference to help you succeed in 2021. Take advantage of our Menu Marketing Audit and get a free evaluation of where you stand with recommendations for improvement.