customer loyalty Articles

The Power of Madness on Restaurant Marketing

Last week my travels took me to Nashville Tennessee to work with one of my clients. It was a good trip but one thing struck me clearly, the power of NCAA Basketball on the local economy. The NRA reports that business in the restaurant industry was off dramatically during January and February. My clients have expressed […]

Do Restaurant Owners Trust Food Distributors

An interesting week it has been! Several of my conversations this week centered on whether restaurant owners trust their food distributor. Surprisingly, each distributor I spoke with said….. No they don’t and with good reason. Do food distributors create this sense of mistrust? Broken promises, missed deliveries, and questionable billing issues are some of the […]

Restaurant Marketing Coach; Can They Bring Value To My Business?

When you look at everything that is going on in the restaurant business, it is easy to understand why restaurant owners are overwhelmed. Competitive challenges, human resource issues, technology changes and rising food cost are just some of the many issues that are faced every day. The list keeps growing and the ability to keep […]

Do You Have Time for Restaurant Marketing

It’s mid-October and the leaves are falling. Some parts of the country have already seen the first snowfall. You know what this means, your restaurant is entering into the busy season with the upcoming holidays. Great News… maybe. Are you prepared to do everything that needs to be done? This is the time of year […]

Gaining Customer Loyalty

Why do customers keep coming back to your restaurant? What do they like about your restaurant? What do they not like about your restaurant? Three very basic questions that every restaurant owner needs to know the answers to. This is the essence of the Guest Experience.  These questions answer the most basic parts about your restaurant […]

Does Your POS System Make Money For Your Restaurant?

There are many tools that can be used to help you increase profits in your restaurant. One of them is your POS System….. do you use it? As I work with restaurant owners I found many situations where there may be no POS system in the store to help a restaurant, or the owners do […]